Room For Growth

Billie partners with leading brands to execute results-driven, mobile-focused growth strategies and campaigns. She leads WillowTree's Marketing Services practice and works closely with clients to recommend holistic digital experiences, including lifecycle marketing and product strategies that measurably increase acquisition, engagement, conversion, retention, and loyalty. She is passionate about maximizing growth by delivering personalized customer experiences powered by cutting-edge technology and user insights.
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After launching the Growth practice at WillowTree, Billie developed partnerships with 15+ mobile SaaS providers, including Braze, mParticle, Segment, Mixpanel, and more. She now leads WillowTree's web development, analytics and optimization and growth teams, among others, and has developed expertise across the Adobe martech stack. Billie holds a degree in journalism from the University of Montana and an MBA from the Darden School of Business at the University of Virginia.