Ashley Elleby of Amazon Music | Room For Growth

Episode Description

Ashley Elleby wants Amazon Music to differentiate rather than duplicate. As Global Head of Lifecycle Marketing at Amazon Music, she drives customer awareness of and engagement with the retailer’s ad-free and unlimited music streaming platform for Prime members. It’s a tall order, but as Ashley discusses, her bias toward action comes with a big reward: it’s the same “no fear” mindset she had as a college athlete, engineering student, MBA grad, fashion founder, former Google marketer, and mentor for underrepresented communities in tech.

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We’ll explore how Ashley helps Amazon Music surprise and delight its customers amid the cacophonous, competitive landscape of music streaming services. We discuss metrics to determine customer LTV, the benefits of speaking the language of engineers, marketers, and executive leadership, and how to hit the mute button on all of our annoying internal “What ifs?”

Additional Resources

Topics Discussed

Balancing customer personalization with corporate monetization in the music industry
Empowering black and brown people and women in the tech sector
How foresight, creativity, and collaboration help product teams progress
Why past marketing performance isn’t always an indicator of future success
The extreme care and audience specificity growth marketers must bring to channels like email, push notifications, and splash screens

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KEEP THE GROWTH GOING

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Connect with Ashley Elleby, Amazon Music Global Head of Lifecycle Marketing on LinkedIn
Follow Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedIn
Follow Billy Fischer, WillowTree Partner & VP of Business Development on LinkedIn
Follow WillowTree on LinkedIn

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Host

Billie Loewen

Show Description

Join WillowTree’s Billie Loewen for a deep dive into growth marketing. In each episode, Billie discusses the latest news and topics in lifecycle marketing, chatting with a wide array of guests, including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

Hosts

Billie Loewen

Billy Fischer

Show Description

Join WillowTree experts Billie Loewen and Billy Fischer for a deep dive into growth marketing. In each episode, Billie and Billy will discuss the latest news and topics in lifecycle marketing, chatting with a wide array of guests including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

Always in Experimentation Mode feat. Ashley Elleby of Amazon Music

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