"A small team of A+ players can run circles around a giant team of B and C players."
Steve Jobs

WillowTree is where digital experts thrive, helping the most admired companies in the world build applications that matter.

Apps  ·  Web  ·  Voice

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Our Company

The Mobile Innovation Agency

WillowTree helps the world’s most admired companies build applications that matter. Founded in 2008 as a mobile app and web development company, we’ve grown with the digital ecosystem to support every stage of the product life cycle.

We craft digital products that solve business needs and drive market differentiation. Our teams provide end-to-end, full-stack development (including native mobile apps, web development, voice interfaces, and cross-platform), strategy, design, and growth marketing services while baking in considerations for SEO, accessibility, and security. Our co-located teams work and play from Charlottesville, VA; Durham, NC; Columbus, OH; and New York, NY.

Learn how we can help you transform your digital strategy

Core Services

iOS · Android · Xamarin · Roku · tvOS · Cast
Expertise in the characteristics and best practices unique to each native platform ensures that our custom apps exceed user expectations every time.
Web · SEO · Middleware · Security · CI/CD
The Web remains the most open and flexible runtime available today. We ensure that web applications exceed users expectations in the mobile age, including accessibility and responsive design.
Visual & UX Design · User Testing · Content Strategy
User-centered design, where visual UI is informed by UX and content strategy, creates seamless and intuitive digital experiences.
CX & EX · Product Strategy · Concept Validation
We cultivate a deep understanding of your industry, brand, customers, and vision in order to differentiate your product—and ultimately your brand—in the marketplace.
User Research · Feature Prioritization · Analytics Audits
Our practice bridges rich qualitative research with quantitative data to bring scientific rigor and a deep understanding of user needs to high-velocity software design and development.
Personalization · Marketing Automation · Performance
Data-driven strategies maximize lifecycle value. We’ll help you define metrics for acquisition, retention, and conversion, then align your technology and marketing execution.

We partner with the world’s technology leaders.

Google Developer Certified Agency

Microsoft Xamarin Certified Premier Consulting Partner

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Roku Development Partner

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SAP Consulting Partner Program

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SOC2 Type II Certified

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Braze Alloys Partner Program

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Episerver Silver Partner

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Mixpanel Collective Gold Partner

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Standard Technology Partner for AWS Partner Network

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Apple Mobility Partner Program (MPP)

Portfolio

Explore our work.

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