Health & Wellness

Pioneering the Digital-First Future of Health & Wellness.

We partner with the world's most admired health & wellness companies to embrace emerging technologies and define and develop digital experiences that transform lives.
Provider
Payer
Biotech & Pharma
Medical devices
Consumer Health & Fitness

Enabling the Future of Health & Wellness.

We’re ready for what’s next in health & wellness.

Throughout our history, WillowTree has invested in growing the expertise necessary to support our partners in the health & wellness space. Now one of our largest practice areas, WillowTree’s expertise in digital health runs deep. From patients and consumers to health plan members, clinicians, care teams, lab researchers, and beyond, we're building the digital products that are defining the future of health.

Launching a custom web portal that enables self-service for over 600,000 members of a major health plan? Check.

Transforming the suite of tools research scientists use to discover life-saving compounds and therapeutics? Done. 

Building an FDA-approved companion app that provides continuous monitoring and real-time alerts for patients with diabetes? No problem.

Relentlessly pursuing outcomes.

96%
of people on Dexcom G7 say it’s easy to use.
What you’ve built is amazing. What would have taken an hour, takes five minutes. Our scientists can now focus on solving hard problems.
- Research Scientist, Leading Pharmaceutical Company
210,000
new accounts created in first 2 months post-launch.
7 in 10
new and expectant moms online in the US use BabyCenter.
3x
increase in B2B leads generated through digital channels.
40%
decrease in post-discharge emergency room visits.

Solving critical challenges for leading health & wellness brands.

Build Next-Gen Digital Experiences

We build next-gen digital products — from companion apps and member portals to employee experiences and genAI chatbots — all with an emphasis on scalability, performance, and compliance.

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Unlock Actionable Intelligence

We apply deep market intelligence and industry experience to build product roadmaps, prioritize workflows, and help our clients deliver world-class health experiences. As partners, we focus relentlessly on client outcomes and take a data-driven approach to product strategy that reduces time to value.

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Engineer AI Readiness

We partner with our clients to position them to win the AI-powered future. We create governance frameworks to make action possible. We identify the use cases that are right for today versus those that should wait. We future-proof data and infrastructure to make them usable with AI frameworks. And we deliver production-ready AI solutions at scale to support next-gen patient and employee experiences.

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Harness Design As Competitive Advantage

We understand the intricacies of building digital products that impact the well-being of people around the world. We have partnered with our clients to tackle everything from self-service member portals and workflow-focused apps for healthcare providers to highly-regulated connected device experiences. Our approach to design is firmly rooted in user research. It relies on close collaboration between designers and engineers, enabling us to swiftly turn our vision into reality and ship impactful product features.

Learn more
Build Next-Gen Digital Experiences

We build next-gen digital products – from companion apps and member portals to employee experiences and genAI chatbots – all with an emphasis on scalability, performance, and compliance.

Unlock Actionable Intelligence

We apply deep market intelligence and industry experience to make sense of product roadmaps, prioritize workflows, and help our clients deliver world-class health experiences. As partners, we focus relentlessly on client outcomes and apply a data-driven approach to product strategy that reduces time to value.

Engineer AI Readiness

We partner with our clients to position them to win the AI-powered future. We create governance frameworks to make action possible, we identify the use cases that are right for today versus those that should wait, we future-proof data and infrastructure to make them usable with AI frameworks, and we deliver production ready AI solutions at scale to support next-gen patient and employee experiences.

Harness Design As Competitive Advantage

We understand the intricacies of building digital products that touch the lives and well-being of people around the world. We have partnered with our clients to develop solutions that tackle everything from self-service member portals and workflow-focused apps for healthcare providers to highly-regulated connected device experiences. Our approach to design is firmly rooted in user research and relies on close collaboration between designers and engineers, enabling us to swiftly turn our vision into reality and ship impactful product features.

Meet Our Health & Wellness Leadership.

Sydnor Gammon
Partner & VP, Business Development
LinkedIn logomark
Patrick Higgins
Partner & VP, Business Development
LinkedIn logomark

Contact our team

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