We build exceptional digital products—from mobile apps to responsive websites, voice skills, and more—that drive growth for the world’s leading brands.
Mobile App Development
Enterprise-grade, custom app development engineered to your unique needs
Award-winning native mobile app development requires expertise across multiple platforms and all phases of the development lifecycle. We build, test, deploy, and support at scale, and our experience enables us to launch new deployments every few weeks instead of every few months.
WillowTree has been Fox Sports' primary mobile partner since 2016, leading both native and Xamarin projects including the 2020 Superbowl implementation which broke live stream records with 3.4MM concurrent streams via the Fox Sports app.
By consolidating multiple customer-facing apps into a single experience, Wyndham and WillowTree have streamlined key features such as loyalty, promotions, and mobile check-in. The app remains the hotel group’s highest converting channel.
ClubCorp partnered with us to build a mobile app in an effort to reduce high call center volume and booking-related friction points. A clean UI and easy navigation have enhanced the member experience while the app’s scalable platform allows for the continuous introduction of new features.
Full-stack engineering to drive every strategic goal
Our high-velocity, full-stack engineering capabilities result in unparalleled digital experiences. Expertise and deep experience in agile web development and key modern web concepts (like responsive design, progressive web apps, Universal JS, and improved accessibility tools) mean that we can build a custom, enterprise-grade solution to meet every need.
WillowTree partnered with ABInBev to build an ecosystem of responsive, full-stack web applications to help employees and distributors maximize retail relationships through data-driven sales management.
Frontend and backend AEM development for Wyndham Destinations’s member portals enabled facilitation of the user journey from the beginning of the sales funnel through vacation planning and membership.
Panda Express engaged WillowTree to design a new website and mobile app to meet the demands of expanding audiences and evolving staff needs, resulting in a new content management system (CMS), a more user-friendly interface, a nutrition calculator, interactive menu, and in-app ordering capabilities.
User-centered design creates seamless digital experiences
Putting your customers at the heart of the design process results in products they will turn to again and again. Our integrated approach—where visual UI is informed by UX strategy and user research—achieves best-in-industry results that are not only visually stunning, but also uniquely express your brand, drive customer engagement, and accelerate your strategic goals. An understanding of the technical platforms we design for enables our Product Design team to fully embrace the capabilities of each medium and maintain feasibility within project constraints.
User Experience (UX) and User Interface (UI) Design
PepsiCo chose WillowTree as its digital partner in designing a smart hydration dispenser platform and an accompanying app in an effort to reduce reliance on single-use plastic, and to allow consumers to personalize their brand experience and customize healthier beverage choices.
In an effort to put an easy-to-use pregnancy tracker and baby development calendar in the hands of expectant mothers, BabyCenter asked us to design, develop, and deploy a mobile app that has become one of the most-used and most-awarded apps in consumer health.
We partnered with NatGeo to build and deploy region-specific apps across the globe, and to design an interface that would enable users to easily search decades of content and provide a brand-worthy UX experience.
Product Strategy + Innovation
Only trust ideas from people who can actually build them
Our strategists remove the guesswork of innovating a new digital product by introducing methods that focus on authentic customer needs, product viability, and market insights. We’ll work with you to create a product that delivers the kind of unique value that drives market share and competitive advantage. In our on-site WillowTree Labs, we’ll refine new concepts through rapid cycles of build-measure-learn, then work with our software engineers to build your product on-time and on-budget.
WillowTree is partnering with Moen to conceptualize and design a Smart Water Ecosystem Hub app for smart water management, monitoring, and maintenance. In-app features include voice-activated faucets via Google Assistant and Amazon Alexa as well as simplified, at-a-glance utilities tracking.
Wayne Fueling Systems
Wayne Fueling Systems engaged WillowTree to transform the experience offered to their customers. The result: common customer friction-points were replaced by innovative solutions including gesture and face recognition, low-energy bluetooth, and mobile payments.
WillowTree partnered with PepsiCo to innovate a self-driving fleet of delivery robots, collaborating on design, development, and testing to achieve the successful pilot launch of PepsiCo’s Snackbot program.
Research + Insights
Products informed by actionable data out-perform others every time
We build products informed by meaningful, real-world data. User-centered research is crucial to optimizing for your brands’ goals and unique customer base, while robust product analytics allow you to validate hypotheses and measure progress towards your key business outcomes. Our practice bridges rich qualitative research with quantitative data to bring scientific rigor and a deep understanding of user needs to high-velocity software design and development.
Waterpik challenged WillowTree to explore the value of creating a new companion app for its water flosser and to formulate a design approach that would encourage product adoption. The results of our in-depth experience workshop identified user personas, challenges, and opportunities that resulted in a complete roadmap to a successful launch.
Our product research and analytics teams partnered with Synchrony CareCredit to explore new product development needs. Technical design and discovery analyses, product and user research, and competitive landscape audits produced a working prototype for Synchrony's first general purpose credit card offering.
WillowTree worked with ABInBev to conduct extensive research into the distributor sales process, including on-the-ground ride-alongs on deliveries to gather qualitative and quantitative data from real product users. The result was an enterprise operations platform that significantly enhanced customer dialogue and streamlined administration processes.
Relationships built to maximize customer lifetime value
Creating a successful digital product doesn’t end with launch — you need users to find it, use it, and love it. We’re experts in each of the areas it takes to excel at agile and insights-driven marketing. We’ll work with you to execute custom and highly-effective conversion, acquisition, and retention strategies to drive product adoption and maximize customer lifetime value. This is much more than growth hacking; we build sustainable growth solutions that reach customers wherever they are.
IBM partnered with WillowTree to develop a cross-channel messaging strategy aimed at converting and retaining Cloud users by onboarding them efficiently and leveraging advanced personalization, segmentation, and automation to drive increased product engagement.
Building a mobile app that enhances the travel experience is only the first mile: it’s just as important that users find and download the app. Our growth team partnered with Allianz to audit current practices and recommend new strategies to acquire, scale, and retain app users.
White Castle and WillowTree collaborated on a full redesign and replatform of White Castle’s website, but the work didn’t stop at launch. We designed and executed personalized, highly targeted email campaigns to more effectively engage White Castle’s audience, building an ever-growing, loyal “Craver Nation.”