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Throughout our history, WillowTree has invested in growing the expertise necessary to support our partners in Retail & Consumer Goods. Our expertise spans native mobile app development, bespoke loyalty and growth marketing programs, and custom employee-facing applications designed to streamline critical workflows that impact the bottom line.
Building a direct-to-consumer experience for a major manufacturer? Check.
Redefining the sales experience for the world’s largest brewer? Done.
Evolving how grocers use data to personalize every message to shoppers? No problem.
Pepsi — the Super Bowl Halftime Show title sponsor from 2012 to 2022 — challenged WillowTree to create a companion digital experience that would give consumers unprecedented access to the event.
Pepsi — the Super Bowl Halftime Show title sponsor from 2012 to 2022 — challenged WillowTree to create a companion digital experience that would give consumers unprecedented access to the event.
In early 2021, VA Lottery challenged WillowTree to extend their omnichannel approach to mobile gaming. While the app enhanced existing infrastructure, including a retail locator and digital playslip scanner, taking a mobile-first approach meant exceeding consumer expectations for digital gameplay. VA Lottery asked WillowTree to act as owner/operator of the digital product, integrating the tech stacks and legal frameworks of key lottery partners to ensure integrity, security, and accuracy.
In early 2021, VA Lottery challenged WillowTree to extend their omnichannel approach to mobile gaming. While the app enhanced existing infrastructure, including a retail locator and digital playslip scanner, taking a mobile-first approach meant exceeding consumer expectations for digital gameplay. VA Lottery asked WillowTree to act as owner/operator of the digital product, integrating the tech stacks and legal frameworks of key lottery partners to ensure integrity, security, and accuracy.
Tapping into our deep Adobe expertise, WillowTree’s teams optimized iZotope’s eCommerce platform, CRM, and analytics. These powerful Adobe capabilities, combined with brand-forward design, catalyzed a 17% increase in sales, a 37% increase in transactions, and an 11% increase in conversion rate.
Tapping into our deep Adobe expertise, WillowTree’s teams optimized iZotope’s eCommerce platform, CRM, and analytics. These powerful Adobe capabilities, combined with brand-forward design, catalyzed a 17% increase in sales, a 37% increase in transactions, and an 11% increase in conversion rate.
We build next-gen digital products – from mobile apps and websites to connected devices and eCommerce experiences – all with an emphasis on the unique needs of consumers.
We help our partners gain market share by implementing MarTech solutions that empower their teams with personalization at scale, connecting the right customer with the right offer and experience. Through our loyalty practice we help keep customers engaged and coming back for more.
We understand the intricacies of building digital products that are used by hundreds of thousands of people. We have partnered with our clients to develop solutions that tackle everything from mobile apps and commerce platforms to custom in-store POS systems. Our approach to design is firmly rooted in user research and relies on close collaboration between designers and engineers, enabling us to swiftly turn our vision into reality and ship impactful product features.
We apply deep market intelligence and industry experience to make sense of product roadmaps, prioritize workflows, and help our clients deliver world-class experiences for their customers. As partners, we focus relentlessly on client outcomes and apply a data-driven approach to product strategy that reduces time to value.
We partner with our clients to position them to win the AI-powered future. We create governance frameworks to make action possible, we identify the use cases that are right for today versus those that should wait, we future-proof data and infrastructure to make them usable with AI frameworks, and we deliver production ready AI solutions at scale to support next-gen consumer and employee experiences.
