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Facing the music
iZotope’s award-winning software, plugins, hardware, and mobile apps inspire musicians, producers, and audio post engineers to hone their craft rather than troubleshoot the tech behind it.
As the audio industry rapidly evolves, emerging music and movie makers are reimagining audio tech, and artificial intelligence is unlocking more efficient, creative production capabilities. More artists expect streamlined, consumer-friendly, and cloud-based audio software — allowing them to create, mix, and master chart-topping art on any device.
iZotope needed a new eCommerce and educational platform to capitalize on these shifting consumer expectations and opportunities. Because a website is never just a website: it’s a foundation for sales, brand activation, product support, and training.
WillowTree didn’t want iZotope to miss a beat.
To serve as the backbone of the brand’s marketing platform, iZotope had already chosen Adobe Experience Cloud products, including Adobe Experience Manager, Adobe Target, Adobe Campaign, and Adobe Analytics.
Tapping into our deep Adobe expertise, WillowTree’s teams modernized iZotope’s backend and frontend systems through these marketing and CMS products, optimizing the brand’s eCommerce platform, CRM, and analytics. We combined these powerful Adobe capabilities with brand-forward design — delivered and launched well before the critical holiday shopping season.
Ultimately, WillowTree created a world-class content and commerce platform from the ground up, which helped iZotope see double-digit revenue gains.
increase in sales
increase in transactions
increase in conversion rate
iZotope’s consumer base spans the film, TV, and music industries. With buyers ranging from hobbyists to experts, across production, editing, mixing, and mastering, the brand has an extensive educational content and product portfolio designed to meet and exceed these many different needs.
iZotope wanted the new platform to showcase its brand and product offerings through an engaging experience that highlighted its extensive portfolio and led directly to increased sales.
By integrating Adobe Experience Manager, WillowTree created a holistic product catalog that more strongly showcases the brand and its products while marketing that content to the right consumer, at the right time, on the right channel.
With additional help from Adobe Target and Adobe Analytics, we created a search experience to help users more efficiently explore products, interact with instructional content, and receive personalized offers. iZotope’s redesigned storefront and checkout processes quicken users’ path to purchase while providing the brand with innovative merchandising and upselling opportunities.
Creative teams from WillowTree and iZotope developed a design system that empowers best-in-class web experiences within the audio industry. We sought to delight members of the audio community who come to iZotope.com to purchase products and interact with the brand’s multimedia educational resources.
WillowTree created a web experience as highly performant as the audio products iZotope’s consumers know and love. Our new solutions engage, educate, and convert iZotope consumers into loyal fans amid fast-paced, industry-wide transformation.
