Deliver elegant user experience across platforms — mobile, web, social media, wearables, streaming, kiosks, and more.
Blend digital innovation with physical touchpoints to create exceptional journeys.
(Re)imagine the visual and digital identity of your brand — from typography, logo design, and brand guidelines to messaging, packaging, and video templates.
Optimize content and information architecture for SEO and conversion.
WillowTree’s experience design and creative professionals deliver elegant and intuitive experiences that solve real problems and create meaningful value to users, while delivering ROI and business outcomes. Our design team is skilled at driving innovation through ideas, rather than merely following trends, all while reflecting a deep understanding of our clients' unique brand identities.
But we don’t do it alone. Constant collaboration with our clients throughout the design process ensures that their vision is fully realized. Our research and strategy teams work together with clients to ensure a user-centric, data-backed approach, while side-by-side collaboration with engineers balances creative exploration and boundary-pushing with practical execution.
Senior staff comprise 70% of our team, bringing expertise gained from an average of 13 years of design and creative experience.
We know the platforms we're designing for (e.g., the HIG for iOS) and use their bespoke paradigms to create usable, scalable designs.
Innovative tools like our Contrast Figma plug-in are now used by 320,000+ designers worldwide to ensure design inclusivity.
An effective design system creates CX consistency, while driving efficiency, growth, and ultimately higher performing digital products. Most design systems fail because of lack of adoption. Identifying and including internal audiences in a process of design thinking ensures the system meets each team’s needs, drastically increasing the chance of adoption and longevity.
Brand design brings together myriad capabilities, including copywriting, experience design, logos, icons, typography, illustration, animation, and content marketing. Our support includes refreshing existing brands with imagery and messaging audits, and creating entirely new brands with compelling narratives, logos, and atomic design systems.
After aligning on brand messaging, tone, and voice, we rapidly execute marketing content with a focus on resonating clearly with your customers and driving business outcomes. Using our proprietary Five-Act Storytelling Framework to craft compelling narratives, we offer long-form technical writing, video scripts, social media copy, and everything in between.
Video is a powerful tool for bringing stories to life and creating engaging digital experience design that captivates and delights audiences, both externally and internally. From motion graphics and live video to 3D animation, our skilled team of creative professionals crafts stunning visuals that elevate brands and drive engagement.
Creating custom icons and illustrations for brands is a specialized skill that requires the ability to deeply understand business goals and execute visually in a variety of styles. Our illustrators bring decades of experience to help visualize your brand in a unique, impactful way.
3D graphics and volumetric capture can powerfully illustrate concepts in ways that other forms of illustration cannot. Photorealistic renders can lend credibility to environmental and experience design.
An effective design system creates CX consistency, while driving efficiency, growth, and ultimately higher performing digital products. Most design systems fail because of lack of adoption. Identifying and including internal audiences in a process of design thinking ensures the system meets each team’s needs, drastically increasing the chance of adoption and longevity.
Brand design brings together myriad capabilities, including copywriting, experience design, logos, icons, typography, illustration, animation, and content marketing. Our support includes refreshing existing brands with imagery and messaging audits, and creating entirely new brands with compelling narratives, logos, and atomic design systems.
After aligning on brand messaging, tone, and voice, we rapidly execute marketing content with a focus on resonating clearly with your customers and driving business outcomes. Using our proprietary Five-Act Storytelling Framework to craft compelling narratives, we offer long-form technical writing, video scripts, social media copy, and everything in between.
Video is a powerful tool for bringing stories to life and creating engaging digital experience design that captivates and delights audiences, both externally and internally. From motion graphics and live video to 3D animation, our skilled team of creative professionals crafts stunning visuals that elevate brands and drive engagement.
Creating custom icons and illustrations for brands is a specialized skill that requires the ability to deeply understand business goals and execute visually in a variety of styles. Our illustrators bring decades of experience to help visualize your brand in a unique, impactful way.
3D graphics and volumetric capture can powerfully illustrate concepts in ways that other forms of illustration cannot. Photorealistic renders can lend credibility to environmental and experience design.
“Custom illustrations helped us take our brand design elements to the next level. The thought and care WillowTree put into creating the entire system was amazing.”
“In my many decades of marketing leadership, this was hands down the best rebrand experience, and WillowTree exceeded my expectations.”
Pepsi — the Super Bowl Halftime Show title sponsor from 2012 to 2022 — challenged WillowTree to create a companion digital experience that would give consumers unprecedented access to the event.
Though Ermi, who helps patients heal from severe motion loss, had astounding success metrics for its product, the brand’s story wasn’t resonating with its primary audiences. We teamed up with Ermi and transformed its entire brand — story, creative, and web presence.
WillowTree's Brand & Experience Design team produced an aligned vision consistent across Brightline’s digital touchpoints — including web, mobile, kiosks, and digital signage. Inspiration from rail leaders in Europe and Asia shaped how we considered user experience flows for trip planning, booking, and account management.
