WillowTree is Your Guide to the Digital Terrain.

Explore WillowTree's thought leadership and best practices across digital experiences, including generative AI, digital strategy, design, marketing, and product delivery.

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Craft@
Watch a walk-through of how to create a marketing copilot on AI platforms like Fuel iX. A copilot can help you build and refine your marketing strategy, analyze data, and more.
Field Notes
Discover how agentic AI makes enterprises more productive and innovative with use case examples for the financial services, telecommunications, and healthcare industries.
Field Notes
How to Assess Data Readiness for AI in 4 Steps: A Guide for Executives
Field Notes
6 Tips for Future-Proofing Your Data to Enhance Personalization: A Quick Guide to Formatting and Storage
Craft@
Enhance Customer Insights by Mastering Sequential Segments in Adobe CJA
2 Weeks to Better logo

A WillowTree Docuseries

Go behind the scenes as we race the clock to rapid-prototype better digital experiences for industries impacting our lives — airlines, banks, big box retailers, etc. Whether iterating on positive employee experiences or reimagining the user journey, we take what’s good… and make it better.

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Episodes

Field Notes & Guidebooks

groundbreaking thought leadership

From lively opinion pieces to in-depth guides, WillowTree’s written content illuminates the people and practices shaping the ever-shifting digital landscape.

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Field Notes

Articles, interviews, and other hot takes illuminating the leading edge of tech.

Guidebooks

Trek deeper into the latest digital platforms and practices alongside WillowTree experts.

LLM-as-a-Judge for Text Summarization Evaluation

Discover how LLMs enhance evaluation of generated text summaries and overcome limitations in traditional metrics.

Quick Service Restaurant Loyalty Programs

Increase QSR emotional loyalty and customer lifetime value through more innovative digital experiences.

Global Credit Card Rewards

Based on consumer surveys across five major markets, this study offers actionable insights for driving credit card loyalty worldwide.

Advanced RAG

15 advanced retrieval augmented generation (RAG) techniques to enhance Gen AI systems powered by large language models (LLMs).

Content for craftspeople. By the craftspeople at WillowTree.

Room For Growth logo

A b2b Growth Marketing Podcast

Tune in as WillowTree experts dive deep into growth marketing. In each weekly episode, we discuss the latest news and topics in MarTech, chatting with a wide array of guests — including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

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