WillowTree is Your Guide to the Digital Terrain.

Explore WillowTree's thought leadership and best practices across digital experiences, including generative AI, digital strategy, design, marketing, and product delivery.

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Latest

Craft@

Watch a walk-through of how to create a marketing copilot on AI platforms like Fuel iX. A copilot can help you build and refine your marketing strategy, analyze data, and more.

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Field Notes

Discover how agentic AI makes enterprises more productive and innovative with use case examples for the financial services, telecommunications, and healthcare industries.

Field Notes

Mastering AI in Software Development: How WillowTree's Breakthrough is Redefining Speed, Cost, and Quality Today

Field Notes

Boost Security and Cut Costs with Static Site Generation, a Simpler Website Solution

Craft@

Starting a Flutter App: Our Comprehensive Guide for Large Team Collaboration

A WillowTree Docuseries

Go behind the scenes as we race the clock to rapid-prototype better digital experiences for industries impacting our lives — airlines, banks, big box retailers, etc. Whether iterating on positive employee experiences or reimagining the user journey, we take what’s good… and make it better.

Watch Season 2: AI in Healthcare

Season 1 Episodes

Season 1 | Episode

1

WillowTree Air

Watch as WillowTree designers Aubrie Phillips and Vagner Mensch race the clock to rapid-prototype a better end-to-end experience for air travel.

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Season 1 | Episode

2

WillowTree Retail

Join WillowTree designers Ryan Davis, Maris DeBruhl, and Brogan Williams as they reimagine the BOPIS experience for shoppers and retailers.

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Season 1 | Episode

3

WillowTree Energy

Watch as WillowTree’s research and design teams fuse community and communication to personalize end-to-end experiences for utility customers everywhere.

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Season 1 | Episode

4

WillowTree Sports Network

In collaboration with valued tech partner Braze, join WillowTree's marketing all-stars as they tackle the world of sports media and its interconnected revenue streams.

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groundbreaking thought leadership

From lively opinion pieces to in-depth guides, WillowTree’s written content illuminates the people and practices shaping the ever-shifting digital landscape.

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Field Notes

Articles, interviews, and other hot takes illuminating the leading edge of tech.

Data & AI

Turning Economic Headwinds Into AI Tailwinds: Why Smart Companies Are Investing in AI Now, Not Later

Marketing Services

Evolving Your MarTech Stack Strategy: 5 Signs You Need to Pivot

Data & AI

How to Assess Data Readiness for AI in 4 Steps: A Guide for Executives

Marketing Services

6 Tips for Future-Proofing Your Data to Enhance Personalization: A Quick Guide to Formatting and Storage

Marketing Services

5 Data Secrets Behind the Success of World-Class Loyalty Marketing Programs

Marketing Services

Beyond Compliance: Building Better Digital Accessibility to Reach More Customers

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Guidebooks

Trek deeper into the latest digital platforms and practices alongside WillowTree experts.

Global Credit Card Rewards

Based on consumer surveys across five major markets, this study offers actionable insights for driving credit card loyalty worldwide.

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LLM-as-a-Judge for Text Summarization Evaluation

Discover how LLMs enhance and automate the evaluation of generated text summaries.

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React Native

React Native helps you build native Android and iOS mobile apps at an estimated 15–25% less cost and 30–50% less developer effort.

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Adobe Experience Cloud

Realize the value of the most powerful, efficient, and reliable marketing tech stack on the planet with this guidebook.

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Content for craftspeople. By the craftspeople at WillowTree.

Marketing

Braze in Action: A Step-By-Step Guide for Loyalty Teams in Travel & Hospitality

Analytics

Stop Wasting Marketing Budget on Disconnected Data: How Domain-Driven Design Delivers ROI

Engineering

How WillowTree Improves Data Quality with Bespoke CDP Reporting

Analytics

Advancing the Maturity of Your Data Pipeline from Events to Sessions to Users

Data & AI

Agentic Framework Showdown: We Tested 8 AI Agent Frameworks to Find Which Perform Best

Analytics

Enhance Customer Insights by Mastering Sequential Segments in Adobe CJA

Data & AI

How to Evaluate Your Voice Assistant Pipeline End to End in 4 Steps

Marketing

Configuring, Using, and Optimizing an AI Marketing Copilot (Or: How I Learned to Stop Worrying and Love the Robots)

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A b2b Growth Marketing Podcast

Tune in as WillowTree experts dive deep into growth marketing. In each weekly episode, we discuss the latest news and topics in MarTech, chatting with a wide array of guests — including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

Listen to The Latest Episode