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Retrieval augmented generation (RAG) is a rich, rapidly evolving field that’s creating new opportunities for enhancing generative AI systems powered by large language models (LLMs). In this guide, the Data & AI Research Team (DART) at WillowTree shares 15 advanced RAG techniques for optimizing your own system, all of which we lean on when developing client applications.
As global data skyrockets, so does the need for effective text summarization techniques. This guidebook shows you how to use LLM-as-a-Judge, a powerful method for subjectively-graded tasks such as evaluating generated text summaries, to continuously improve system performance at scale.
What drives your customers to feel connected to your brand? WillowTree's research shares strategies to increase QSR emotional loyalty and customer lifetime value through more innovative and thoughtfully designed digital experiences.
Credit card usage is on the rise worldwide, but rewards that build loyalty in one market don’t guarantee success in another. This study, based on consumer surveys across five regions, positions you to build and launch credit card rewards programs tailored to new markets.
How your conversational AI talks to users directly impacts their experience. The guide shows you how to build attribute classifiers for evaluating and fine-tuning conversational AI for politeness, compassion, and other hard-to-define dimensions of conversation to drive better customer experiences.
In the following dialogue, we demystify ten questions we often hear from clients interested in applying generative AI to their business, alongside our most current answers and approaches based on our real-world experience.
Large language models, or LLMs, help businesses deliver better customer service, build better products, and run tighter operations. However, LLMs are not created equal, and creating LLM benchmarks to find the right model for the right application is costly. But what if technology leaders could confidently benchmark LLMs using only a fraction of their current data?
Adobe is the Ferrari of experience platforms. That’s why we created this guide: to help you take the next step with the most powerful, efficient, and reliable marketing tech stack on the planet. And the next step. And the next.
Every day, avenues for reaching target audiences fragment and multiply. In this splintered landscape, customers expect deep and intuitive personalization. How can a business learn from the preferences of individual users across so many platforms and devices, driving personalized experiences? That’s where a customer data platform (CDP) comes in.
Since its launch in 2015, React Native has matured into a versatile, efficient cross-platform framework. Our clients trust us to recommend tooling that is capable and stable for the long run, so we created WillowTree’s React Native Pilot Group to put the cross-platform development framework through its paces. The bottom line? We’re all in.
Here at WillowTree, we’ve helped dozens of Fortune 500 companies migrate and implement Braze. This short, actionable guide represents our Braze experts’ takeaways and best practices that will accelerate your time to value and put your business lightyears ahead of the competition.
Elegant, performant digital products.
Personalized, automated marketing.
All powered by data & AI
Proudly a telus digital company
