Field Notes.

Articles, interviews, and other hot takes illuminating the leading edge of tech.

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Data & AI
How to Assess Data Readiness for AI in 4 Steps: A Guide for Executives
Marketing Services
6 Tips for Future-Proofing Your Data to Enhance Personalization: A Quick Guide to Formatting and Storage
Marketing Services
Five Data Secrets Behind the Success of World-Class Loyalty Marketing Programs
Marketing Services
Beyond Compliance: Building Better Digital Accessibility to Reach More Customers
Marketing Services
The AI Search Revolution: How Generative Engine Optimization Shapes Your Brand’s Digital Future
Marketing Services
A/B Testing Crossroads: Is Your Organization Ready?
Marketing Services
The Best Opportunities to Apply AI to Lifecycle Marketing Strategies in 2025
Healthcare
Revolutionizing Emergency Care: 3 Research-Backed AI Solutions Patients Need Right Now
Marketing Services
CDP or Data Lake? The REAL Guide to What Goes Where
Healthcare
AI in Healthcare: A Provider’s Guide to AI Maturity, From First Steps to Transformation
Data & AI
Quantifying the Opportunity Value of Agentic AI: WillowTree’s Enterprise Playbook with Three Industry Examples
Financial Services
Rebranding Wealth: Connecting with the New Investor Class

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