Starting with Problem Over Platform feat. WillowTree’s Margo Bulka

Traveling and learning about communities across the globe helps this week’s guest Margo Bulka better understand how people interact with technology—and she uses that perspective every day in her role as WillowTree’s Product Strategy Director to envision best-in-class digital experiences.

Billy and Billie share their insights on the current crowded ecosystem of MarTech, and how many companies fall into the trap of choosing a platform to grow their digital product before fully understanding the perspective of the user. To prevent WillowTree’s clients from making this understandable misstep, Margo employs a lean "Jobs to Be Done" process to fully understand the problems that users have and how they can use the digital product to solve them. Spoiler alert: getting in front of users and learning about their problems doesn’t have to be a big, long cycle.

Margo also recalls from her travel experience the dominance of super apps in the eastern hemisphere, and how functionality consolidation goes beyond apps but also into operating systems. Finally, Margo, Billy, and Billie share how the team at WillowTree brought a bold vision to life in partnership with Pepsi for the 2022 Super Bowl Halftime Show mobile app.