UrbanStems’s Megan Bailey Darmody | Room For Growth

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Episode Description

The most popular day for flower deliveries? Here’s a hint: it’s not Valentine’s Day… Find this trivia tidbit and many more growth marketing insights shared by Megan Bailey Darmody, senior director of brand marketing for online gifting company UrbanStems.

Megan, Billie, and Billy explore how proactive communication improves customer satisfaction and loyalty, and how the shifting landscape of supply chain logistics for perishable products impacts long-term marketing strategy. Megan shares her expertise in cross-functional collaboration, data, and insights, and why the best strategy is treating people well.

Additional Resources

Topics Discussed

How marketers benefit from understanding customer service, supply chain, operations, and logistics — especially in the CPG sector
The connection between customer acquisition and corporate adaptability, creativity, and agility
Driving engagement through consumer sentiment analysis, cross-channel content, and delightfully unexpected brand partnerships (cheers to you, Budweiser and Bridgerton)

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KEEP THE GROWTH GOING

Read the episode transcription
Connect with Megan Bailey Darmody, UrbanStems Senior Director of Brand Marketing on LinkedIn
Follow Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedIn
Follow Billy Fischer, WillowTree Partner & VP of Business Development on LinkedIn
Connect with WillowTree on LinkedIn

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Host

Billie Loewen

Show Description

Join WillowTree’s Billie Loewen for a deep dive into growth marketing. In each episode, Billie discusses the latest news and topics in lifecycle marketing, chatting with a wide array of guests, including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

Hosts

Billie Loewen

Billy Fischer

Show Description

Join WillowTree experts Billie Loewen and Billy Fischer for a deep dive into growth marketing. In each episode, Billie and Billy will discuss the latest news and topics in lifecycle marketing, chatting with a wide array of guests including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

Out-of-the-(Flower)-Box Thinking with UrbanStems’s Megan Bailey Darmody

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Read the Transcript

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