Adobe Experience Platform | Room For Growth

Episode Description

The Adobe Experience Platform delivers the firepower for the most advanced marketing functions our field has ever known. So how do you unlock the power of this platform — and ultimately, derive the greatest possible value? As Managing Director of WillowTree’s Adobe Experience Cloud practice, Mike Colombo partners with some of the world’s biggest brands to accomplish exactly that. Mike has deep expertise in orchestrating brands’ digital infrastructure to amplify customer experiences through the Adobe tech stack.

Mike and Billy explore the three unique pillars underpinning WillowTree’s approach to scaling the Adobe platform across enterprises to quickly drive ROI. And, spoiler alert: the Adobe Experience Platform offers the most comprehensive capabilities set do so.

Additional Resources

Topics Discussed

What we’re looking forward to as a Platinum Sponsor of the 2023 Adobe Summit (hint: it’s much more than an appearance from Shaq)
How to build microservices, API-first, cloud-native, headless (MACH) architectures for the future using Adobe’s commerce, content, and assets offerings
Why mapping your infrastructure to a clear customer journey — and moving that infrastructure quickly to market — requires more customization than an out-of-the-box enterprise software solution

KEEP THE GROWTH GOING

Read the episode transcription
Connect with Mike and the WillowTree team at our Adobe Summit session, “How Manulife Drives AUM Through Digital Channels”
Learn more about the Adobe Experience Cloud in our eBook
Follow Mike Colombo, WillowTree Managing Director, Adobe Practice, on LinkedIn
Follow Billy Fischer, WillowTree Partner & VP of Business Development on LinkedIn
Follow WillowTree on LinkedIn

Host

Billie Loewen

Show Description

Join WillowTree’s Billie Loewen for a deep dive into growth marketing. In each episode, Billie discusses the latest news and topics in lifecycle marketing, chatting with a wide array of guests, including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

Hosts

Billie Loewen

Billy Fischer

Show Description

Join WillowTree experts Billie Loewen and Billy Fischer for a deep dive into growth marketing. In each episode, Billie and Billy will discuss the latest news and topics in lifecycle marketing, chatting with a wide array of guests including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

Powering the Adobe Experience Platform with WillowTree’s Mike Colombo

Additional Resources

Read the Transcript

Want to get in touch?