Rule Number 1: Don’t Be Creepy feat. BilliexBilly

Ever get the feeling that Instagram is listening to you? It might be — or it might not. In the words of one of our favorite Facebook relationship statuses, it’s complicated. Here, our experts explore how customer data platforms (CDPs) can take out the “ick” factor for brands in search of more personalized, automated customer experiences.

Guided by the use cases proposed in the MarTech article “19 CDP Use Cases That Can Annoy or Engage Your Audiences,” Billie and Billy break down when marketing and re-marketing tactics are creepy vs. cool, and when they’re annoying vs. appreciated. We’ll explore how to take the pushy out of push notifications, the differences between CDPs and CRMs and CEPs, and examples of when location tracking works like gangbusters — or when it breaks up the party. Let’s not make it weird, k?

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