Hyper-Personalization and AI Proliferation feat. SparkToro’s Rand Fishkin

“Spicy auto-complete” with many great use cases. That’s Rand Fishkin’s hot take on generative AI technologies like ChatGPT. It’s a stance that might not surprise long-time followers of the Moz founder and Inbound.org co-founder (acquired by HubSpot), who’s an SEO and content marketing “legend,” according to WillowTree Director of SEO Kurt Peterson.

Now the CEO and co-founder of the audience intelligence platform SparkToro, Rand joins Billy, Billie, and Kurt to explore emerging topics in growth marketing, such as what makes for good LLM or AI use cases and how these technologies might drive innovation across sectors and functions.

As an entrepreneur, digital thought leader, and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, Rand shares his wisdom on building great corporate culture, which involves weaving company values into every fabric of a business. It’s a vision we can definitely get behind at WillowTree.