WillowTree is returning to Adobe Summit as a Platinum sponsor for 2024. We are ready to see you all and show you what we’ve been up to. While you’re in Vegas, we’d love to meet up to discuss your Adobe goals for this year and beyond. Find some time to meet with our team below.
Meet us at Booth 1127Delivering impactful customer experiences is complex — especially as today’s customers have growing expectations for personalization. When your organization, data, and content are spread across silos it only propagates that complexity. Worse yet, it fogs customer insights, degrades experiences, and leaves profit on the table.
In this session, Kevin McAuliffe of Brightline Trains and Mike Colombo of WillowTree, explore:
Uncover the most common reasons enterprise platform projects fail to launch or deliver expected value. Learn how to ensure organizational and data readiness to avoid risks and pitfalls that endanger CDP projects. Discover what areas of your business you need to focus on to reduce your time to value.
RegisterOur client is a leading provider of health, wealth, retirement and benefits solutions. They underwent a complete rebrand with a fresh go-to-market approach and a digital platform created through Adobe Experience Manager. Their implementation included an AI-driven chatbot designed to enhance customer satisfaction, encourage self-service, and minimize call center inquiries.
RegisterStop by Booth 1127 and grab a cocktail from our bourbon bar, sign up to win a bottle of Pappy Van Winkle, and explore our demos that will inspire you to Win Your Moments of Truth!
Registration not required.
See how Workfront connects teams, tools, and data to streamline complex collaborative workflows, so you can maintain control while enabling teams to thrive and deliver on time and under budget. Discover how omni-channel publishing saves time and ensures coherence across digital touchpoints.
Adobe Experience Manager, Adobe Workfront, Adobe Workfront Fusion
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Discover how to use data to tailor recommendations and messages across channels in real time. Learn how intelligent personalization enabled by Adobe’s Real-Time Customer Data Platform drives engagement across each stage of the customer experience.
Adobe Experience Platform, Adobe Real-Time CDP, Adobe Journey Optimizer, Adobe Experience Manager
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Learn how AEM can help you publish quality experiences across brands and devices. See how you can use AEM to link design systems across brands and devices, so you can design once and publish across all properties — for efficiency, consistency, and impact in your digital moments of truth.
Figma, Storybook, Adobe Experience Manager
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WillowTree’s end-to-end suite of capabilities revamped Brightline’s high-speed rail service website, native apps (iOS and Android), kiosks, digital signage, and a digital marketing engine fueled by Adobe Experience Cloud. After implementing Adobe Real-Time CDP in just 12 weeks, the transformation drove a 70% reduction in time to book in-app, plus a 34% increase in app downloads.
WillowTree partnered with John Hancock Investments, the US brand of Manulife Financial Corporation, on their digital transformation journey. Maestro’s implementation and adoption drove a 100% increase in monthly active users, a 35% increase in organic site traffic, and a 100% increase in pages per visit — all delivered in five months and with 70% cost savings.
In 2022, we partnered with MaaS360 to drive higher quality sales leads and optimizations across their full marketing funnel. Combining best-in-class top of funnel strategy, email nurture optimizations, trial on-boarding refinements, and WalkMe enhancements, this product drove a 129% increase in marketing qualified leads and a 150% increase in the conversion rate of sales qualified leads.
Tapping into our deep Adobe expertise, WillowTree’s teams modernized iZotope’s backend and frontend systems, optimizing the brand’s eCommerce platform, CRM, and analytics. These powerful Adobe capabilities, combined with brand-forward design, catalyzed a 17% increase in sales, a 37% increase in transactions, and an 11% increase in conversion rate.
