Wyndham is the world’s largest hotel brand with more than 9,200 hotels across 80 countries and 6 continents. The award-winning Wyndham Rewards loyalty program offers over 77 million members the opportunity to redeem points at thousands of hotels and resorts globally.
decrease in app crashes
increase in mobile app usage
WillowTree redesigned the Wyndham Rewards app from the ground up to tightly integrate with Wyndham’s internal systems. The redesigned app creates a unified Wyndham Rewards experience that allows guests to search for hotels, earn rewards points by booking stays, register for promotions, and discover the best restaurants and attractions near their hotel.
"Fantastic for booking ‘on the fly’ – I can look at and book rooms from anywhere. I have used the app for years and like all the features."
Partnered with IT and product leadership to establish a mobile-first enterprise architecture
WillowTree bridged the gap between the technical requirements of systems integration and the UX of consolidating brands to create a unified product.
Increased retention via simplified loyalty experience
The redesigned app cuts down on loyalty and coupon confusion, and presents an experience that helps members better understand their progress towards earning a free night stay at one of Wyndham’s hotels.
Highest-converting digital channel worldwide
Through ongoing support and frequent feature additions, The Wyndham Rewards mobile app consistently sets records as Wyndham’s highest converting channel.