Wyndham Hotel Group
Unifying a global loyalty program for Wyndham
WillowTree was challenged with consolidating Wyndham Hotel Group’s individually branded customer loyalty apps into a single, compelling loyalty experience to help them become the “category killer” in the economy group. Since the initial launch, WillowTree has helped Wyndham expand on the vision of their mobile apps to include key features such as loyalty, advanced promotions, and mobile check-in for reservations.
Wyndham is the world’s largest hotel brand with more than 9,200 hotels across 80 countries and 6 continents. The award-winning Wyndham Rewards loyalty program offers over 77 million members the opportunity to redeem points at thousands of hotels and resorts globally.
95%
decrease in app crashes
241%
increase in mobile app usage
Simplified booking experience
WillowTree redesigned the Wyndham Rewards app from the ground up to tightly integrate with Wyndham’s internal systems. The redesigned app creates a unified Wyndham Rewards experience that allows guests to search for hotels, earn rewards points by booking stays, register for promotions, and discover the best restaurants and attractions near their hotel.
"Fantastic for booking ‘on the fly’ – I can look at and book rooms from anywhere. I have used the app for years and like all the features."
Key Takeaways
Partnered with IT and product leadership to establish a mobile-first enterprise architecture
WillowTree bridged the gap between the technical requirements of systems integration and the UX of consolidating brands to create a unified product.
Increased retention via simplified loyalty experience
The redesigned app cuts down on loyalty and coupon confusion, and presents an experience that helps members better understand their progress towards earning a free night stay at one of Wyndham’s hotels.
Highest-converting digital channel worldwide
Through ongoing support and frequent feature additions, The Wyndham Rewards mobile app consistently sets records as Wyndham’s highest converting channel.
