Synchrony CareCredit engaged WillowTree to support the design of new features
for their native mobile apps. Over time, the partnership grew to assess the
overall customer journey and implement improvements to the design and
functionality for app customers, including innovative voice technology
Allianz, a global leader in travel insurance, partnered with WillowTree to
explore the 'future of travel' and envision a new companion app for
travelers. We continue to provide product strategy and design support for the
resultant TravelSmart app.
As Fox’s digital partner for more than three years, WillowTree has developed a
completely re-imagined streaming experience for Fox News. Today, WillowTree is
Fox’s design and development partner for all OTT apps spanning Roku, Android
TV, Amazon Fire TV and tvOS.
WillowTree worked alongside CBS on a variety of mobile and web projects
including the Flagship CBS Sports app and stand-alone Fantasy sports games.
Along with technical and design expertise, WillowTree provided CBS strategic
consulting on critical initiatives such as new advertising capabilities and
strengthened Apple partnerships.
iOS DevelopmentAndroid Development
WillowTree has been Fox Sports' primary mobile partner since 2016,
leading both native and Xamarin projects including the 2020 Super Bowl
implementation, which broke live stream records with 3.4MM concurrent viewers
via Fox Sports streaming properties.
Xamarin DevelopmentiOS DevelopmentAndroid Development
WillowTree is PepsiCo’s digital partner in the design and development of an
ecosystem built to reflect how people drink water today. The hydration
platform consists of a next-generation hydration dispenser and a user-friendly
mobile companion app.
Waterpik challenged WillowTree to explore the potential value of creating a
new companion app for Waterpik’s water flosser, and formulate a design
approach. WillowTree’s strategy and research team conducted a lean user
experience workshop to identify user personas, challenges, and opportunities,
resulting in a complete roadmap to a successful launch.
Product StrategyProduct ResearchProduct DesigniOS DevelopmentAlexa Development
As the digital partner for PepsiCo’s self-driving fleet of delivery robots,
WillowTree collaborated on the design and development of the mobile
applications, Azure middleware architecture. and web account portal that have
resulted in a successful pilot launch of the Snackbot program.
Azure BackendiOS DevelopmentIoT Prototype
BabyCenter and a dedicated WillowTree team have worked side-by-side for seven
years to design, develop, and deploy a mobile app that features a pregnancy
tracker and baby development calendar, guiding users through every stage of
iOS DevelopmentAndroid DevelopmentProduct Design
WillowTree partnered with Choice to create a Cardboard VR experience to
showcase Choice Hotel properties to potential visitors. Users can explore
select lobbies and rooms in both static and video 360 degree experiences
in-app as a part of the hotel-booking experience.
Panda Express and WillowTree have worked together since 2011 to design and
build the last two versions of the Panda Express website and mobile app. In
addition to implementing a new and user-friendly content management system
(CMS), core features included a new and improved menu and nutrition
Digital StrategyUser Experience DesignWeb ApplicationMobile ApplicationCustom CMSSystems Integration
ABInBev partnered with WillowTree to develop a full stack web application for
planogram management to better support wholesalers and retailers in the field.
Web DevelopmentAzure BackendProduct DesignUX Research
WillowTree has been PepsiCo’s digital partner for more than five years across
multiple projects, spanning from innovative, consumer-facing products to field
enablement services for Pepsi’s 10,000+ technicians.
Mobile DevelopmentUser Research
DS Services and WillowTree partnered to create a responsive desktop solution
for service agents to manage customer accounts quickly and simply. Outcomes
include improved loading times and exceeded web standard security measures.
Web DevelopmentiOS DevelopmentProduct Design
ServiceTrade worked with WillowTree to build software for commercial service
contractors, streamlining operations and delivering a custom experience that
grows service revenue.
Mobile DevelopmentProduct Design
WillowTree and GE worked together to build cutting edge web and mobile
application prototypes for multiple projects. These products integrate with
the complexity of GE’s hardware and infrastructure to provide actionable data
visualization for infrastructure operators.
Web DevelopmentAndroid DevelopmentIoT Prototyping
Wayne’s partnership with WillowTree centered on reimaging and transforming the
fueling dispenser experience. The innovative solutions were driven by gesture
and face recognition, low-energy bluetooth, and mobile payments.