web
development

Full-stack engineering to drive every business goal

The modern Web remains the most versatile, rapidly-evolving runtime available today. Browsers and developer tools have made responsive design, progressive web apps, and better accessibility integration a reality, dramatically improving user experience in the process. Exceeding user expectations in the mobile age is a necessity for driving market share and customer loyalty.

Decades of experience combined with fluency in the fundamental building blocks of the web, up-to-the-minute expertise in a wide array of frameworks and tools, and an understanding of key modern web concepts means that we can build a custom, enterprise-grade solution to meet every need and handle your most complex business challenges. Our development work is informed by user-centered research, SEO, and analytics considerations. And our cross-functional team structure puts developers side-by-side with UI and UX designers and product strategists to ensure that our enterprise-grade products drive your brand goals and provide a seamless user experience that your customers will love.

Systems architecture

Our seasoned architects help our clients evaluate options to bring their projects to life. The best mobile experiences require a robust back-end foundation. Our teams have years of experience integrating with back-end and middleware systems and can evaluate alternatives based on cost, time to market, implementation risk, performance, scaling, and security considerations.

Learn more about our systems architecture expertise.

React

In 2013, Facebook announced ReactJS, a front-end web framework that radically reimagined how web apps can be built. React helps optimize performance, giving users smoother scrolling and faster response times. It also enables developers to reuse code intelligently and, as a result, our clients get features built faster for less money.

Our Web Apps developers are experts in bringing React’s considerable strengths to bear for our clients. Our experiences deploying large-scale React applications and developing a shared and battle-tested toolkit of components have positioned us as thought leaders in the space. We’re continuing to innovate new ways of using the game-changing set of tools associated with React, including pioneering development work on React Native.

Expertise
  • Isomorphic / Universal Apps
  • Redux
  • Flow
  • React Router
  • CSS Modules
  • TypeScript
  • React Native Development

Frontend web development

We build sophisticated web applications to help our clients solve their most complex business challenges. Our solutions are efficient, flexible, easy to maintain, and perform flawlessly across devices, browsers, and operating systems—your app can be everywhere your users are.

Expertise
  • React
  • Angular
  • Responsive Web Development
  • Accessibility (a11y)
  • TypeScript
  • HTML5
  • Web Workers
  • CSS Animations
  • Progressive Web Apps
  • Syntactically Awesome Stylesheets (Sass)
  • Data-Driven Documents (d3.js)

Mobile backend engineering

From the earliest stages of product conception and strategy, our API architects focus on building a custom solution to meet your specific needs. Whether it’s integrating with your existing systems, developing a middleware-based approach, or building a custom, from-scratch solution, our engineers have done it.

Explore our backend process.
Expertise
  • Amazon Web Services
  • Cloud Computing
  • CouchDB
  • Microsoft Azure
  • MongoDB
  • MySQL
  • Oracle
  • SAP Data Services

Salesforce Development

We believe Salesforce can be revolutionary, with the potential to transform your business. Our experience in Salesforce helps us guide decisions as to when to leverage existing Salesforce tools and when you should build a custom solution in Salesforce to save time, effort, and money.

Our team not only has over 30,000 hours of experience delivering Salesforce projects but also brings a wide variety of other software development experience. While Salesforce provides the technology and template, we can help implement intuitive solutions that fit exactly what your organization needs.

Learn more about our Salesforce expertise.

Accessibility

When everyone can use a product, both the user and the company benefit. We build products that exceed accessibility requirements by both using automated tests, and consulting with real users who have visual and other impairments.

As your digital innovation partner, we stay up-to-date on the latest accessibility requirements and technologies. Will it work with a screen reader? Is the contrast high enough? Does it include resizable text? We consider and resolve all these questions—and more—no matter the platform.

Tactics
  • Usability requirement gathering
  • Low-vision personas
  • Usability testing with visually impaired users
  • Automated accessibility testing
  • iOS and Android accessibility
  • JAWS and NVDA
  • ARIA best practices

QA and testing

We consider quality assurance and testing absolutely critical to every project we take on—that’s why our QA team members are involved from day one through product launch (and after). We aren’t satisfied until your app runs the gauntlet of our automated and manual tests, and makes it through intact.

Tools & Expertise
  • Testrail
  • Charles proxy
  • XCTest UI
  • Espresso
  • Selenium
  • Appium
  • Calabash
  • AWS Device Farm
  • Xamarin Test Cloud
  • Firebase Test Lab
  • Sauce Labs Real Device Cloud

Security & compliance

Mobile security is a boardroom topic. Forrester projects that a security breach will force a Fortune 5000 company into bankruptcy this year. WillowTree has developed an industry-leading approach to ensure we offer our clients comprehensive approaches to testing every project before every deployment.

Explore our security protocols.
Tactics
  • BlackDuck (open-source security tracking and scanning)
  • Checkmarx (static application security testing)
  • netsparker (web and web service scanning)
  • Internal audits and pen testing
  • Code logic obfuscation and encryption
  • Response, continuity, and disaster recovery plans
  • Industry standards compliance (OWASP, PCI, HIPAA, NIST, FFIEC)
  • Background checks

Technical SEO Requirements

Good SEO strategy begins with a solid technical foundation. Even the most engaging content is rendered useless if Google can’t crawl, index, and rank it. We start every new web development project by mapping out technical SEO and design requirements, ensuring that our teams are aligned on what will make a site SEO-optimized from the outset. By mapping crucial SEO requirements to outcomes, WillowTree ensures that SEO implementations are baked into your project roadmap rather than treated as an afterthought.

Learn more about our SEO expertise.
Expertise
  • Schema.org content markup
  • Dynamic XML Sitemaps
  • Proper site rendering techniques for bot crawlability
  • Optimized internal linking
  • Accessibility improvements benefiting SEO
  • International SEO signaling
  • Crawl budget optimization
  • Local SEO site optimization
  • Page load optimization
  • Content duplication control
  • Progressive Web App development
  • Accelerated Mobile Page (AMP) development

Portfolio

Explore our work.

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