Design Systems

Design systems unite teams around a common visual language.

Design systems are a core component of large product teams in Silicon Valley and for good reason. Design is increasingly struggling to scale with our ever-expanding, ever-evolving digital products. Bespoke, hand-crafted application design simply does not scale well without a system at the center of the product. As the contexts in which our apps need to perform continue to grow in number and complexity, the need arises for a common visual language to unify all of these experiences.

Design systems are not the genesis of the product, nor are they created after the experience is complete, but rather crafted throughout the iterative product design process. A thoughtful Design System is a primary communication tool for your software team.

At WillowTree, we develop the right system for your product to make sure the user experience stays light, straightforward and cohesive for for years to come.

Benefits of a Design System

  • Reduces design debt
  • Explains the “whys” behind design decisions, not just a display of components
  • Iterate more quickly
  • Prototype faster
  • Ramp up new designers more quickly to the product
  • Improve design-to-dev handoff

What is included?

  • Typography
  • Color
  • Iconography
  • Button systems
  • Spacing
  • Illustration style
  • Motion
  • Sound
  • Components and patterns