Product Design

Product (UX) designer at work

More than visual design, more than interactions.

We take pride in our craft. Drawing on our deep expertise in design, our Product Design team cares for your user’s experience over the entire customer journey, at every touchpoint with your company.

Building on the work of our Mobile Product Strategy team, we shepherd your product through the entire design process. We aim to achieve your strategic goals while delivering exceptional interactions with visual polish.

We also collaborate with our Software Engineering team to ensure our designs are technically feasible within the constraints of the project. At the same time, we’re watching for innovative new technologies that can make the experience more seamless.

Product Design Leadership

  • Blake Sirach, Chief Experience Office at WillowTree, Inc.
    Blake SirachChief Experience Officer
  • headshot david murray
    David MurrayDirector of Product Design
  • headshot julia swenson
    Julia SwensonDirector of Product Design

Product Design

User experience design

Even after the Mobile Product Strategy phase, we maintain a relentless focus on your business goals. Our Product Design team ensures the product we deliver will solve your challenge while meeting your user’s needs.

Tactics
  • Behavioral data analysis
  • Personalization architecture
  • Product map
  • Wireframe
  • User flow

Visual design

Yes, we make your mobile product beautiful. We also make it easy-to-use, compelling, and delightful.

Tactics
  • Design workshop
  • Visual design concept
  • Typography system
  • Custom iconography
  • UI elements
  • Style guide

Motion design

Small screens leave less room for you to make your mark. That’s why today, major brands include animations in their style guides. From loading screens to feedback to transitions to branding, Motion Design orients and guides your user while keeping your brand front and center.

motion design

Prototyping

Whether you need to validate your ideas with users, get buy-in from your executive team, or demonstrate your concept to your sales staff, we’ll create a prototype that clearly shows what your product can do.

Tactics
  • Sales prototype
  • Concept video
  • Internal prototype
  • Proof-of-concept
  • Market prototype

Content design

Good products rely on good content. We focus on integrating design and content seamlessly, delivering the right information at the right time.

Tactics
  • Content modelling
  • Copywriting
  • Content matrix
  • Push notification strategy
  • Style guide
  • App store optimization

Bots & Multimodal UI

Humans read at ~250 words per minute and speak at ~150 words per minute, but can only type at ~40 words per minute (in English). So we all are on a never-ending quest to transmit data to our devices via speech and receive information visually on a screen. WillowTree champions deeply integrated text, voice, and screen-based experiences, which go by many names, including multimodal, immersive UX, and blended UX.

Expertise
  • Amazon Lex
  • Microsoft LUIS
  • Facebook Wit.ai
  • IBM Watson
  • Facebook Messenger
  • Slack
  • Kik
  • Conversational UI

Product Design Toolkit

Our toolkit is constantly evolving. Right now we're using the following technologies to bring our projects to life:

  • Sketch
  • AfterEffects
  • Principle
  • Zeplin
  • InVision
  • GatherContent
  • Contentful
  • PhraseApp
  • Coggle