Generative Engine Optimization

Gen AI Search: A New Era of Digital Marketing

Generative AI search engines are reshaping the digital landscape at an unprecedented pace. These platforms have seen unparalleled growth—ChatGPT alone has doubled its active users to 200 million in the past year.

While generative AI offers incredible opportunities for brand discovery, it also introduces new challenges that could disrupt your influence over the customer journey. From brand awareness to conversion, Gen AI search engines will reshape every stage of the funnel:

Brands risk being excluded from AI-generated responses
False or misleading information can harm credibility
Negative online sentiment will be magnified in AI search results
Consumer search journeys will become non-linear, often bypassing brand websites entirely

With each platform continuously releasing new features to keep users engaged, from one-click checkout to interactive local maps, product and service-based brands across industries must adapt and optimize to stay visible in the competitive AI-search landscape.

How We Help Brands Navigate These New Channels

and retain influence over the customer journey

WillowTree’s Generative Engine Optimization or GEO service ensures your brand remains competitive in this evolving ecosystem. We bridge the gap between AI-driven search platforms like ChatGPT and Perplexity and your brand’s website, helping you:

Achieve accurate representation in generative AI responses
Expand your brand reach and strengthen your reputation
Outperform competitors in AI-driven search results
Retain control over key touchpoints in the customer journey

As AI-driven search grows, the brands that take action today will lead tomorrow. Stay ahead of the curve with strategies designed to make generative AI work for you—not against you.

Ask about our Generative Engine Optimization service today.

Solutions

Research & Strategy

Gain a deeper understanding of your competitive landscape, brand position, and market trends to identify new growth opportunities. By leveraging data-driven insights and comprehensive research, we craft tailored strategies that ensure your brand not only adapts to the evolving AI landscape but also stays ahead of the competition. From analyzing consumer behavior to identifying untapped opportunities, we set the foundation for long-term success.

Product Optimization

Ensure your brand is fully accessible and optimized for both AI bots and human users. We implement technical improvements and content enhancements that maximize your inclusion in LLM-generated responses. By fine-tuning your digital assets for accuracy, relevance, and accessibility, we ensure your brand can be amplified in generative AI search results, creating a seamless experience for all audiences.

Acquisition & Conversion

Improve your brand perception and drive measurable results through a robust online reputation management and content engagement strategy for ChatGPT and Perplexity. We help you curate high-quality, engaging content that resonates with your audience while addressing any gaps in your digital presence. By improving your brand’s credibility and trustworthiness, we maximize customer acquisition and deliver a stronger return on investment.

Lifecycle Optimization

Stay competitive as generative AI search capabilities evolve. We provide ongoing reporting on Gen AI search KPIs, offering clear visibility into your brand’s performance in this emerging channel. With continuous strategic updates and optimizations, we ensure your brand maintains its relevance and competitive edge, positioning you to thrive as LLM platforms grow more sophisticated.

Own Your Brand in AI Search

Cross-discipline Expertise

Our team can quickly connect with resources in our data and AI, digital marketing, strategy, product development, and many other disciplines to best help with your brand’s digital visibility.

Enterprise LLM Platform Resources

WillowTree knows AI. We developed Fuel iX, an enterprise AI platform. Our GEO team collaborates with the AI team to truly understand how generative engines produce search results.

Flexible Service Model

We customize pricing and scope allowing you to optimize costs by providing full end-to-end Generative Engine Optimization capabilities or integrating your own internal resources seamlessly with our team during the implementation phase.

Generative AI Engine Optimization