Generative AI Engine Optimization

LLMs present new opportunities for brand discovery but also pose significant challenges for influencing the customer journey.

This new marketing channel will impact brand awareness, perception, acquisition, and conversion.

• LLMs can exclude brands from responses
• LLMs can generate false information
• Poor online brand reputation will be amplified in LLM responses
• Search journeys won’t be linear as LLMs may not link to a brand’s site

WillowTree’s Generative Engine Optimization service bridges the gap between brands and consumers on generative AI search platforms to ensure our clients:

• are represented accurately
• expand brand reach and reputation
• secure higher visibility than competitors
• maintain influence over the customer journey