WillowTree’s social impact strategy
In 2017, WillowTree reached the size and capacity where we could launch WillowTree Social Impact, a strategic giving initiative by which we can continue to contribute our expertise and resources to serve charities and non-profits.
WillowTree Social Impact works with clients in three primary areas:
Opportunity and community. We support projects that enhance our ability to better live together as human beings in a connected world–that build community by strengthening social bonds, whether through compassion or new economic opportunities.
Sustainability and environment. We work with clients who are dedicated to the long-term health of our environment and to supporting the ecosystems and living things who need sustainable practices to thrive, whether through issues of energy, the natural environment, or biodiversity.
Innovation and creativity. We are an app company, after all, and we know the crucial role of creativity in our society. We support efforts to strengthen the role of imagination in our world, whether through the arts or educational programs focused on innovation.
WillowTree Social Impact is directed by an executive committee that considers client impacts. On a case-by-case basis, we determine how we can best help suitable clients with their projects, including assistance through reduced or free pricing.
We deliver to our Social Impact clients the work of the same quality and exacting standards that all our clients receive.
In 2017, WillowTree joined the Pledge 1% network, a national coalition of companies dedicated to doing well by doing good. As part of our commitment, WillowTree will be working to provide our world class digital services to leading charities and non-profits at substantially reduced costs.
About the Pledge 1% network
Pledge 1% is a global movement to create a new normal where giving back is integrated into the DNA of companies of all sizes. Pledge 1% encourages and challenges founders and companies to pledge 1% of equity, profit, product, and/or time to causes of their choosing. Over 3,000 companies in 80 countries have joined the movement, including Twilio, Glassdoor, Box, Yelp, General Assembly, Docusign, Salesforce, Atlassian, Techstars, and now WillowTree.
Please contact us if you are interested in applying to WillowTree’s Social Impact program.
We support our community and our team members.
Since our founding, WillowTree has been committed to using our abilities and resources as a force for good in our community. We have build apps and websites that help local non-profit and public institutions achieve their goals, such as:
- WNRN, Charlottesville’s local non-commercial radio station
- Charlottesville Tomorrow, a Charlottesville-based non-profit news service
- University of Virginia
- SupportCville.com, a website dedicated to giving and receiving help in Charlottesville during the COVID-19 pandemic
- Families4Families, a mutual aide program in the D.C. metro area that helps to provide groceries to families in need during the COVID-19 pandemic
As we have expanded beyond the Charlottesville community, we continue to support social impact at the national level. A few of our partners include:
- Catalyst, Inc, a global nonprofit working with some of the world’s leading companies to help build workplaces that work for women, who we worked with to build a Slack integration that drives awareness of unconscious bias
- Together Digital, a professional network to help women succeed in digital and beyond
WillowTree gives back.
In 2015, we launched our quarterly “WillowTree Gives Back” initiative, whereby we fund local charities in our Durham, NC and Charlottesville, VA communities by allowing our team members to vote on recipient organizations nominated by our team. Past recipients include: