Hachette Book Group Publishes Bestselling Business Book The Sound of the Future by Tobias Dengel

CHARLOTTESVILLE, VA – October 26, 2023 – WillowTree, a TELUS International Company, and a leading global B2B digital experience consultancy, is pleased to announce that The Sound of the Future: The Coming Age of Voice Technology (Hachette), penned by WillowTree President Tobias Dengel, has achieved bestseller status on both Wall Street Journal and USA Today book lists.

In the week ending October 14, The Sound of the Future claimed the #3 spot on the Wall Street Journal’s Business Hardcover Bestseller list and placed #14 on the USA Today Bestseller list.

In his successful literary debut, Dengel explores the world of voice technology, positing it as the next seismic shift in tech, akin to the rise of mobile a decade ago and the internet revolution in the late 1990s.

“The author does a good job of explaining where [voice technology] is going,” according to Kirkus Reviews. “From a solid base of experience, Dengel charts the way forward for the next technological shift.” Here’s what other industry leaders are saying about the book:

• Darren Entwistle, president and CEO of TELUS, praises Dengel’s exploration of this groundbreaking technology, stating, "In The Sound of the Future, Dengel explores how AI will enable our return to voice, the most natural of all forms of communication. Voice technology will redefine our relationship with machines and devices with profound implications for every industry. We are all in search of a humanistic AI, and Dengel beautifully shows how it can be achieved.”

• NBA Commissioner Adam Silver said, “Making stronger and faster connections with customers—fans, in our case—is critical for every business. As Tobias Dengel clearly lays out in his visionary book, the inevitable rise and widespread adoption of voice technology will be the next way to up our game.”

• Jim Bankoff, chairman and CEO of Vox Media, commented, “The Sound of The Future makes a convincing case the future of media, innovation, and technology will depend upon voice technologies and experiences. Dengel has leveraged his insights in a stellar career as a pioneer and immensely successful technology and media entrepreneur. You’ll want to hear what he sees coming next.”

By knitting together intriguing stories and examples with expert analysis, Dengel explores the transformative potential of voice-first technology, detailing how it will impact such areas as speed and efficiency, safety, information access, inclusion, entertainment, and ultimately transform business models across various industries.

The Sound of the Future is currently available in hardcover, ebook, and audiobook wherever books are sold. More information can be found at www.tobiasdengel.com and www.willowtreeapps.com/services/voice

About WillowTree

WillowTree, a TELUS International Company, is a digital experience consultancy partnering with the world’s most admired brands to tackle their thorniest challenges. The company designs and builds mobile apps and websites, launches personalized and automated marketing campaigns, and does it all with the latest in Generative AI and machine learning. WillowTree staffs small, elite teams to minimize the time from idea to code and concept to campaign — all with a relentless focus on ROI. WillowTree’s client roster spans industries and the Fortune 500, including T-Mobile, Marriott, Allianz, Dexcom, PepsiCo, FOX Sports, Synchrony, Domino’s, and Manulife. Founded in 2008, WillowTree has a team of 1,000+ strategists, designers, engineers, and data scientists across 13 global studios. Discover more about WillowTree and its suite of services at www.willowtreeapps.com.

‍Press Contact To arrange an interview, please email Adams Paschal, adams.paschal@willowtreeapps.com.