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Constrained budgets and disruptive technologies are raising the stakes for quick service restaurant loyalty programs. Customers expect innovative perks, personalized discounts, creative ways to earn points, and more from today's leading restaurant brands.
In this report, our experts in product research, quick service restaurants (QSRs), and loyalty share strategies and tactics to increase customer engagement, drive value for new and loyal customers, and foster brand affinity across audience segments in the US and Canada.
Although sophisticated digital experiences power loyalty programs, little public research is available regarding the specific digital features and experiences that support QSR customer loyalty. WillowTree's study offers unique insights into how your brand can increase overall customer lifetime value, answering questions such as:
Use this research to explore how your brand's loyalty program can drive business value by:
Our recommendations serve as guiding principles to support your brand’s future innovation. They are starting points for further investigation into what elements of your loyalty program incentivize your fan base to keep coming back for more.
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WillowTree teamed up with American Dairy Queen Corporation to recreate the DQ® brand’s flagship digital products and eCommerce capabilities. Together, we’ve executed a multi-year digital roadmap that re-envisions the Dairy Queen® brand’s native mobile ordering and pickup processes, DairyQueen.com and DQ® Cakes websites, and MarTech infrastructure.
WillowTree teamed up with American Dairy Queen Corporation to recreate the DQ® brand’s flagship digital products and eCommerce capabilities. Together, we’ve executed a multi-year digital roadmap that re-envisions the Dairy Queen® brand’s native mobile ordering and pickup processes, DairyQueen.com and DQ® Cakes websites, and MarTech infrastructure.
We helped Domino’s — the world’s largest pizza chain — redesign the company’s custom point-of-sale system, Domino's Pulse™. Order taking, preparation, dispatch and delivery were reimagined from the ground up, further cementing Domino’s position as the digital leader in its space.
We helped Domino’s — the world’s largest pizza chain — redesign the company’s custom point-of-sale system, Domino's Pulse™. Order taking, preparation, dispatch and delivery were reimagined from the ground up, further cementing Domino’s position as the digital leader in its space.
With a year’s worth of testing knowledge, expanding personalized content to 91% of email customers, and establishing new best practices around audience segmentation, we were able to increase unique email clicks from 43.7k to 73.1k YoY.
With a year’s worth of testing knowledge, expanding personalized content to 91% of email customers, and establishing new best practices around audience segmentation, we were able to increase unique email clicks from 43.7k to 73.1k YoY.
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