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Field Notes
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Articles, interviews, and other hot takes illuminating the leading edge of tech.
Marketing Services
Evolving Your MarTech Stack Strategy: 5 Signs You Need to Pivot
Lauren Stotesbery
All Articles
Growth Marketing
How to Select the Right Loyalty Platform for Your Business
Growth Marketing
What Successful Loyalty Programs Do Right: Billie Loewen on Gamification, Personalization, and Value Arbitrage
Marketing Services
User Acquisition Strategy for Loyalty Programs: How Creative Director Jonathan Hildebrand Helps Brands Drive Sign-Ups
Marketing Services
Creating Personalized Customer Loyalty Programs at Scale with Adobe Experience Cloud
App Development
Apple Announces Its Role in the AI Race: Executive Insights from WWDC 2024
Marketing Services
Differentiating Credit Card and Retail Bank Loyalty Programs Across Global Regions
Creative Services
How to Design Trustworthy AI Products for Healthcare
Marketing Services
Breaking Down Silos to Deliver an End-to-End Customer Experience
Marketing Services
Adobe Experience Platform + Adobe Experience Manager: Travel Brands’ First-Class Ticket to Personalization ROI
Design
Drawing on Adobe Experience Manager for More Powerful Design Systems
Data & AI
AI in Business: The Value of an Orchestrated Approach
Healthcare
Enhancing Patient Care Through “Hospital-in-a-Box” Digital Health Solutions
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