Analytics | WillowTree

From the team behind our world class digital products.

Our top-tier talent brings scientific rigor and a deep understanding of user needs to high-velocity product development. We jump in wherever you are in the process—from discovery to implementation to analysis and optimization—to support data-informed decision making. Our partnership with you is just as important as the impact we bring to your digital experience.

Strategy & Implementation

We lead workshops to help you define business goals and product outcomes, and audit your existing analytics to determine your measurement goals. Then once we’ve found the right tooling for your needs, we define what user interactions and properties to track to ensure we collect accurate and actionable data.

Reporting & Visualization

To see the impact, we set up self-serve dashboards and provide a white-glove training so your team can quickly analyze results in meaningful ways. This gives you complete control over your data.

Testing & Optimization

Iteration is at the core of product development, which means testing is integral to measuring how designs and features impact the bottom line. We make sure there’s nothing left on the table, and provide an ongoing roadmap for new work.

Relentlessly driving outcomes.

90%

improvement in speed of account opening.

40%

reduction in time to book a class versus competitive apps.

6x

increase in time spent watching video content.

A broad expertise to meet your needs.

We’re certified in Google Analytics, Adobe Analytics, Amplitude, Mixpanel, Optimizely, and more.

The WillowTree way.

We’re not your average firm. Our larger organization designs and builds the world’s leading mobile apps and websites. We approach projects with the insight and expertise that comes from our broad portfolio but with the humility and integrity as if it were our own product.

The people.

Best-in-class talent.
Thought leaders in digital transformation.
Backed by an elite team of engineers, architects, UX designers, and researchers.

The tools.

Experts in legacy and modern tooling.
Accomplished within large and complicated tech stacks.
Certified in and partners with the top analytics tooling companies.

The partnership.

A more advanced, boutique service.
Superior communication skills to both train implementers and wow C-Suite execs.
Ongoing collaboration across disciplines and roles.

Such a stellar example of how the right agency—and top-tier talent—can reach that elite tier of customer happiness with our important customers. You rock!"

A proven portfolio.

WillowTree specializes in creating superior customer experiences in digital products across industries. From financial services to healthcare, media to travel, restaurants to consumer goods and beyond, we know a good user experience and offer the insights to make it better.