Adobe Summit
WillowTree returned to Adobe Summit as a Platinum sponsor in 2025.
Did we miss you there? Let’s find time to discuss your Adobe goals for this year and beyond.
Win your moments of truth
Simple workflows
Connect your content with commerce using Adobe Workfront. Our demo will show you how to automatically ingest articles into Adobe Experience Manager while visual creative tasks pull directly from Adobe Creative Suite — all at scale. We’ll demonstrate how ingested content can be enhanced in various ways, such as with links from articles to product pages. Unlock the power of automation for your content workflows.
Seamless experiences
Streamline web and mobile redesigns by skipping the development stage and retaining a single source of truth for all your channels. Our demo will show you how to integrate your design systems with Adobe Experience Manager, using Sites for content management and Adobe Asset Share Commons for asset distribution. Learn how smart navigation through integrated chat can guide users to relevant articles and seamlessly connect them to product pages for improved wayfinding and monetization.
Scalable insights
Transform customer experience and engagement through comprehensive analytics and identity resolution. Our demo showcases data collection capabilities that track user navigation patterns and chat interaction effectiveness. We’ll use Adobe Target for A/B testing to optimize chatbot placement without disrupting user experience. We'll also demonstrate how Adobe Experience Platform’s sophisticated segmentation tools power targeted email journeys for impactful customer connections beyond website engagement.
Each tool within the Adobe Experience Cloud ecosystem supports new capabilities. When orchestrated together, they enable a powerful engine for sustainable growth. It’s critical to implement this technology correctly from the start.
At WillowTree, our Adobe practice combines expertise in marketing, data architecture, web engineering, digital analytics, and customer experience strategy so you get the most value from your investment in the Adobe Experience Cloud.
Our work
WillowTree implemented Adobe Customer Journey Analytics to create a singular view of online and offline customer interactions, generating actionable insights and helping TELUS reduce call volume and unlock personalization.
WillowTree implemented Adobe Customer Journey Analytics to create a singular view of online and offline customer interactions, generating actionable insights and helping TELUS reduce call volume and unlock personalization.
WillowTree revamped Brightline’s website, iOS and Android native apps, kiosks, digital signage, and launched a digital marketing engine fueled by Adobe Experience Cloud. After implementing Adobe Real-Time CDP in just 12 weeks, the transformation drove a 70% reduction in time to book in-app, plus a 34% increase in app downloads.
WillowTree revamped Brightline’s website, native apps (iOS and Android), kiosks, digital signage, and launched a digital marketing engine fueled by Adobe Experience Cloud. After implementing Adobe Real-Time CDP in just 12 weeks, the transformation drove a 70% reduction in time to book in-app, plus a 34% increase in app downloads.
Through thoughtful UX and brand design, powerful MarTech, and innovative conversational AI, Inspira Financial is generating tremendous gains in user experience, employee efficiency, and brand engagement.
Through thoughtful UX and brand design, powerful MarTech, and innovative conversational AI, Inspira Financial is generating tremendous gains in user experience, employee efficiency, and brand engagement.
WillowTree partnered with John Hancock Investments, the U.S. brand of Manulife Financial Corporation, on their digital transformation journey. Implementing our new Maestro platform drove a 100% increase in monthly active users, a 35% increase in organic site traffic, and a 100% increase in pages per visit — all delivered in five months and with 70% cost savings.
WillowTree’s partnership with John Hancock Investments, the US brand of Manulife Financial Corporation, drove a 100% increase in monthly active users, a 35% increase in organic site traffic, and a 100% increase in pages per visit.
In 2022, we partnered with MaaS360 to drive higher quality sales leads and optimizations across their full marketing funnel. Combining best-in-class top-of-funnel strategy, email nurture optimizations, trial onboarding refinements, and WalkMe enhancements, this product drove a 129% increase in marketing qualified leads and a 150% increase in the conversion rate of sales-qualified leads.
In 2022, we partnered with MaaS360 to drive higher quality sales leads and optimizations across their full marketing funnel. Combining best-in-class top-of-funnel strategy, email nurture optimizations, trial onboarding refinements, and WalkMe enhancements, this product drove a 129% increase in marketing qualified leads and a 150% increase in the conversion rate of sales-qualified leads.
Tapping into our deep Adobe expertise, WillowTree’s teams optimized iZotope’s eCommerce platform, CRM, and analytics. These powerful Adobe capabilities, combined with brand-forward design, catalyzed a 17% increase in sales, a 37% increase in transactions, and an 11% increase in conversion rate.
Tapping into our deep Adobe expertise, WillowTree’s teams optimized iZotope’s eCommerce platform, CRM, and analytics. These powerful Adobe capabilities, combined with brand-forward design, catalyzed a 17% increase in sales, a 37% increase in transactions, and an 11% increase in conversion rate.
