Adobe Summit

March 18–20, 2025

WillowTree is returning to Adobe Summit as a Platinum sponsor for 2025. We are ready to see you all and show you what we’ve been up to. While you’re in Vegas, we’d love to meet up to discuss your Adobe goals for this year and beyond. Find some time to meet with our team below.

Meet our experts
Happy Hour

Margarita Mixer

Join WillowTree and TELUS Digital during the Community Pavilion Mixer. Chat with our Adobe experts and dive into our demos while indulging in margaritas and tacos. And we’ll be raffling a bottle of Clase Azul tequila - you won’t want to miss this. Stop by - no RSVPs required.

Wednesday, March 19
4–6 p.m.
Booth 1225

Win your moments of truth

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Demo 1

Simple workflows

Connect your content with commerce using Adobe Workfront. Our demo will show you how to automatically ingest articles into Adobe Experience Manager while visual creative tasks pull directly from Adobe Creative Suite — all at scale. We’ll demonstrate how ingested content can be enhanced in various ways, such as with links from articles to product pages. Unlock the power of automation for your content workflows.

Adobe Workfront
Adobe Workfront Fusion
Adobe Experience Manager
Adobe Creative Suite
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Demo 2

Seamless experiences

Streamline web and mobile redesigns by skipping the development stage and retaining a single source of truth for all your channels. Our demo will show you how to integrate your design systems with Adobe Experience Manager, using Sites for content management and Adobe Asset Share Commons for asset distribution. Learn how smart navigation through integrated chat can guide users to relevant articles and seamlessly connect them to product pages for improved wayfinding and monetization.

Adobe Experience Manager
Adobe Experience Manager Sites
Adobe Asset Share Commons
Adobe Commerce
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Demo 3

Scalable insights

Transform customer experience and engagement through comprehensive analytics and identity resolution. Our demo showcases data collection capabilities that track user navigation patterns and chat interaction effectiveness. We’ll use Adobe Target for A/B testing to optimize chatbot placement without disrupting user experience. We'll also demonstrate how Adobe Experience Platform’s sophisticated segmentation tools power targeted email journeys for impactful customer connections beyond website engagement.

Adobe Experience Platform
Adobe Customer Journey Analytics
Adobe Target
Adobe Journey Optimizer
Adobe Real-Time CDP

Our work

Reducing call volume with Adobe Customer Journey Analytics.

WillowTree implemented Adobe Customer Journey Analytics to create a singular view of online and offline customer interactions, generating actionable insights and helping TELUS reduce call volume and unlock personalization.

Reducing call volume with Adobe Customer Journey Analytics.

WillowTree implemented Adobe Customer Journey Analytics to create a singular view of online and offline customer interactions, generating actionable insights and helping TELUS reduce call volume and unlock personalization.

High-velocity digital transformation for high-speed rail.

WillowTree revamped Brightline’s website, iOS and Android native apps, kiosks, digital signage, and launched a digital marketing engine fueled by Adobe Experience Cloud. After implementing Adobe Real-Time CDP in just 12 weeks, the transformation drove a 70% reduction in time to book in-app, plus a 34% increase in app downloads.

High-velocity digital transformation for high-speed rail.

WillowTree revamped Brightline’s website, native apps (iOS and Android), kiosks, digital signage, and launched a digital marketing engine fueled by Adobe Experience Cloud. After implementing Adobe Real-Time CDP in just 12 weeks, the transformation drove a 70% reduction in time to book in-app, plus a 34% increase in app downloads.

Navigating the digital-first frontier in financial services.

WillowTree partnered with John Hancock Investments, the U.S. brand of Manulife Financial Corporation, on their digital transformation journey. Implementing our new Maestro platform drove a 100% increase in monthly active users, a 35% increase in organic site traffic, and a 100% increase in pages per visit — all delivered in five months and with 70% cost savings.

Navigating the digital-first frontier in financial services.

WillowTree’s partnership with John Hancock Investments, the US brand of Manulife Financial Corporation, drove a 100% increase in monthly active users, a 35% increase in organic site traffic, and a 100% increase in pages per visit.

150% increase in conversion rate.

In 2022, we partnered with MaaS360 to drive higher quality sales leads and optimizations across their full marketing funnel. Combining best-in-class top-of-funnel strategy, email nurture optimizations, trial onboarding refinements, and WalkMe enhancements, this product drove a 129% increase in marketing qualified leads and a 150% increase in the conversion rate of sales-qualified leads.

150% increase in conversion rate.

In 2022, we partnered with MaaS360 to drive higher quality sales leads and optimizations across their full marketing funnel. Combining best-in-class top-of-funnel strategy, email nurture optimizations, trial onboarding refinements, and WalkMe enhancements, this product drove a 129% increase in marketing qualified leads and a 150% increase in the conversion rate of sales-qualified leads.

Building a platform tuned to the future of audio production.

Tapping into our deep Adobe expertise, WillowTree’s teams optimized iZotope’s eCommerce platform, CRM, and analytics. These powerful Adobe capabilities, combined with brand-forward design, catalyzed a 17% increase in sales, a 37% increase in transactions, and an 11% increase in conversion rate.

Building a platform tuned to the future of audio production.

Tapping into our deep Adobe expertise, WillowTree’s teams optimized iZotope’s eCommerce platform, CRM, and analytics. These powerful Adobe capabilities, combined with brand-forward design, catalyzed a 17% increase in sales, a 37% increase in transactions, and an 11% increase in conversion rate.