HQ Todd Postits

Emerging Tech/
prototyping

Discover new possibilities.

We deploy cross-functional teams made up of strategists, designers, and developers to help our clients explore what’s possible with emerging technologies. Our Silicon Valley mindset of rapid prototyping combines with user research and ongoing iteration to achieve breakthrough results in short engagements.

Latest in Emerging Tech/Prototyping

Bots & Multimodal UI

Humans read at ~250 words per minute and speak at ~150 words per minute, but can only type at ~40 words per minute (in English). So we all are on a never-ending quest to transmit data to our devices via speech and receive information visually on a screen. WillowTree champions deeply integrated text, voice, and screen-based experiences, which go by many names, including multimodal, immersive UX, and blended UX. Read more about our Bot development and design services.

Expertise
  • Amazon Lex
  • Microsoft LUIS
  • Facebook Wit.ai
  • IBM Watson
  • Facebook Messenger
  • Slack
  • Kik
  • Conversational UI

Data science

Our data science practice draws on the incredible volume of information our clients have generated to deliver a custom experience, optimized for each user. Modern toolsets allow us to analyze data and continually improve marketing messages and tactics. We’ve helped clients answer questions like:

  • What time of day should we send notifications by persona?
  • What should our loyalty segment cutoffs be?
  • What words should we absolutely avoid in our notifications strategy?
Tactics
  • Machine learning
  • Artificial intelligence
  • Data-driven persona discovery
  • Insight generation
  • Domain data
  • Non-domain data
  • User/product matrix
  • Differential privacy
  • Targeted probability judgments

Internet of Things (IoT) Integrations

Connected devices are all around us—but we primarily interact with them through mobile devices. A connected thermostat really works when we can set temperatures on our phone, and a connected refrigerator works best when we can see the groceries we have at home while we’re shopping. Whether it’s connected media, the connected kitchen, the connected home, or the enterprise, when a device interacts with a screen, we make it a delight.

Expertise
  • Mobile product strategy
  • UX design
  • IoT protocols
  • Communications protocols
  • Native app development
  • Web development
  • Quality assurance

Portfolio

Explore our work.

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