Grow customer engagement with a mobile-first experience
At WillowTree, we believe customer loyalty is about creating experiences. While loyalty programs are dependent on being able to recognize a unique customer, loyalty experiences help create a deeper understanding of your customers beyond their names and email addresses. Why are they engaging with your business? What are they looking for? What do they like or dislike? What is incentivizing their interaction?
Understanding customers at a deeper level can provide opportunities to provide personalized experiences. Personalization is a powerful method to keep customers engaged with your business because it can ensure you’re getting the right content to the right audience, at the right time, at the right place.
Find your customers
An entire marketplace awaits your product. At WillowTree, we work to understand the past, present, and future of your market—whether you’re a hotel group, airlines, restaurant, grocery chain, or any other brand reliant on a direct customer relationship—by keeping up-to-date on the latest trends and analyst insights. This allows us to create a distinctive product that gives your company an edge over your competitors.
Movie aficionados loved the Regal Cinemas experience, and Regal had a vision to enhance its loyalty program to reward them. Regal partnered with WillowTree and began reworking its approach to customer loyalty in all channels—including digital. The app proved incredibly successful, garnering 4.5±star ratings in both the Apple App Store and Google Play. See more in our Regal Cinemas app case study.
Wyndham Hotel Group
Wyndham Hotel Group approached WillowTree to create a unified experience for iOS and Android. Wyndham’s new product needed to meet the needs of their wide range of hotel brands, from economy to upper-upscale, and allow users to customize their app experience based on the brands they preferred most. See more in our Wyndham Rewards app case study.