Adapting to Digital Media Consumer Shifts During COVID-19
Enhancing acquisition, engagement, and retention

Media has never played a more important role in our daily lives, from entertainment for escape to news for staying informed and healthy. This playbook will be applicable for the COVID-19 era media landscape as we unravel this newfound state.

Download this playbook to learn:

  • What has changed about media consumption during COVID-19, and how the current situation impacts customer expectations
  • Actionable insights for digital media leaders across acquisition, engagement, retention
  • Recommendations on optimizing growth marketing tools like Braze and Amplitude to quickly pivot to exceed expectations