From depositing a check to navigating a financial crisis, customers need to trust that they can rely on their banks anytime, anywhere. Yet evolving expectations of the customer experience (CX) have threatened trust in banks, with ever-increasing competition for wallet-share with digital-native FinTechs and neobanks.
By advancing to the next level of digital capabilities, banks can elevate their product experience and build a deep and trusting relationship with ther customers.
Download the model to learn:
- The 4 levels of banking digital capabilities, and how the CX is characterized at each level
- Examples of how traditional banking products are becoming commoditized
- Steps to create digital products that appeal to banking customers both functionally and emotionally