Strategy and Innovation

WillowTree Apps Rebrands to WillowTree, Inc.

WillowTree Apps, Inc., a leading provider of mobile application strategy, design, and development services, is pleased to announce it has rebranded as WillowTree, Inc.® and adopted “Mission-Critical Mobile Solutions” as its new tagline. The company also unveiled its new logo and announced plans to roll out additional changes to its website in the coming months.

“We are very excited to announce our formal rebranding to WillowTree, Inc.” said Tobias Dengel, CEO of WillowTree. “Our new tagline highlights our focus on helping clients leverage the rapid growth of mobile in ways that are critical to their business success. Examples include helping AOL reinvent their sales team tools, helping Rexel, a leading electrical supplies distributor, create a direct mobile relationship with their clients, and helping a leading beverage company re-engineer how their field technicians interact with vending machines.”

“Over the past three years our team has grown tremendously, and we’ve continued honing our expertise as leaders in field solutions, mobile platform engineering and media delivery to become one of the top mobile application service providers in the US. This rebrand is a milestone that celebrates our growth, as well as our enthusiasm for our upcoming digital projects in 2015.”

Since 2007, WillowTree’s team of mobile strategists, user experience (UX) designers, and software engineers have worked with leading companies throughout the world to create mobile solutions that effectively bridge the highest-level of consumer UX with enterprise-grade deployments that are secure and scalable.

“We’re living in a time when the physical and digital worlds are intersecting, and it’s all driven by mobile,” said Michael Prichard, CTO of WillowTree. “Our team is already working with companies and our partners to design and build products that are part of the Internet of Things (IoT). While apps are a still critical part of our offering, the name change reflects what we have been doing for some time now; moving beyond native apps into complete digital systems and platforms that are driven by mobile. Examples include mobile web solutions based on HTML5 and Javascript, use of cross-platform tools such as Xamarin; API design and deployment using our proprietary tool, Monkeypod (; complete mobile platforms; and digital transformations of our clients’ existing proprietary systems. Rebranding from WillowTree Apps to WillowTree, Inc., is a natural move for us, as we’re building more sophisticated software that functions across all screens and devices.”

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