App Development

Two Key Updates to the App Store Review Process from WWDC 2020

At WWDC 2020, there was a lot of big news from Apple. From Mac OS 11 to Apple Silicon, a lot of new things are coming from the team in Cupertino. But for members of the Apple Developer community, this year’s conference saw the biggest change to the App Review process since the Store opened in 2008 in two big ways.

First:

Although developers have been able to appeal their rejections for years, there will now be a formal mechanism available for developers to challenge the very guidelines that Apple has written. This hopefully will create more transparency between Apple and it’s Developer Community as guidelines that have been frequent pitfalls for developers new and old can evolve with innovative submissions to the App Store.

Second:

The news that Apple will no longer reject bug fixes when the binary violates other guidelines (other than legal) is a big step. Traditionally, every binary submitted to Apple would be reviewed. If the submitted binary had a guideline violation it would be rejected by Apple for the developers to implement Apple’s feedback. That means going through the review process again, delaying sometimes critical fixes to users by days or even weeks.

This is going to help teams who have critical fixes to release faster through the App Review process. If timely releases matter to you and your team, check out our webinar on Continuous Delivery: A Digital Transformation Accelerator.


For more information, check out Apple’s press release: Additionally, two changes are coming to the app review process and will be implemented this summer. First, developers will not only be able to appeal decisions about whether an app violates a given guideline of the App Store Review Guidelines, but will also have a mechanism to challenge the guideline itself. Second, for apps that are already on the App Store, bug fixes will no longer be delayed over guideline violations except for those related to legal issues. Developers will instead be able to address the issue in their next submission.

Want more insights from this year's WWDC?

Read Our Executive's Guide to iOS 14

For the 9th Time in a Row, WillowTree Appears on the Inc. 5000, Ranking No. 1443

Charlottesville, August 12, 2020 – Inc. magazine today revealed that WillowTree...

Read the article