Tiffany released its new app today, and it is great. The Ring Sizer feature is fun, useful and cool – everything an app should be and all too often forgotten. The whole app keeps the classic Tiffany look-and-feel, quite an achievement with only the iPhone screen as a canvas.
Here’s the official release: press.tiffany.com/News/NewsItem.aspx?ID=93
Here’s Mobile Marketer’s take: www.mobilemarketer.com/cms/news/content/6548.html
Any retailer who has a broad product/feature set should take a hard look at this app. It assists consumers in doing real research to help them make better buying decisions while they are on the road, or even in a retail location.