Product Design

Macchiato No. 50 // A shot of UX with a dollop of graphic design

Welcome to this special holiday edition of the Macchiato series!

It can be easy to feel overwhelmed during the holidays—so I hope you don’t lose sight of what this season is really about (for you). May you feel joy and peace now and into the new year (I hope this quick-read brings you a little holiday happiness, too)!


  • This time of year you may find yourself spending more time with family and friends at holiday dinners and parties. While stuffing our faces with pecan pie and drinking spiked eggnog (or, if you’re Filipino—like me, eating tons of puto bumbong and bibingka) we may be asked what we do for work. Do you have a response nailed down yet? Here are some scenarios to help you get through the holiday when you answer that question and respond with, “I’m a UX designer.”
  • Can’t make it to Manhattan this holiday? Check out how Google digitized the festive displays at 18 major retail establishments: Google’s “Window Wonderland” Brings New York’s Holiday Retail Extravaganzas To The Web. It’s pretty neat to see the traditional festive window displays in New York become more immersive and fun for the masses.
  • While the holidays carry a certain air of magic, any well-designed product can be successful in a practical way—think affordance, efficiency, function, observation, story, and details. The ornament elf (who appears during the festive season) wants to share his thoughts on creating successful designs and talk to you about how to apply certain attributes listed above to your designs: This Elf Would Like a Word With You About Design.
  • Two heads are better than one. Pair Design is a free eBook that explains how pair design works at every stage of the design process. Learn how pairing two designers can help alleviate tunnel vision, produce better output efficiently, and benefit the whole team. If your team isn’t doing this already, why not try it out in 2017?


Extra Shot

from the WT UX Team
  • As UX Designers, we have the responsibility to design for all users, not just for ourselves. Especially at the holidays, we should be inclusive of all cultures and religions. While Christmas and Hanukkah are some of the most common, there are lots of cultural holidays being celebrated around this time of year! –@bacon_nMeggs


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