Product Design

Macchiato No. 22 // A Shot of UX with a Dollop of Graphic Design

Welcome to the "second” (technically this is No. 22) post of the Macchiato series – a shot of UX with a dollop of graphic design. For anyone reading the Macchiato series for the first time, I’ve been curating articles and stories related to design, and sharing them with my fellow UXers at WillowTree via email. I’ll be posting my findings for you on our blog each week too.

If you want to taste the previous twenty macchiatos, you can sample them here Macchiatos No. 1-20. Last week’s post can be read here: Macchiato No. 21.

Enjoy No. 22!


  • Nora is the world’s first smart device that helps stop snoring. It’s comprised of a white pebble and an insert you place under your pillow. An embarrassing fact about me is that I sometimes snore a little. Possibly due to drinking a glass of wine at dinner. I should try Nora out! (Or I should try not drinking wine, but who wants that?!)
  • Embrace the force ( 3D Touch ), but remember it should be an enhancement to the user’s experience. Use it by making pages and supporting quick access to frequently used features.
  • We push security decisions to users, ranging from passwords to security warnings. Sign up for the free webcast, Designing Secure Experiences: Balancing Usability and Security to find out how to create experiences that are both usable and secure.
  • Flixel has developed a piece of software called Cinemagraph Pro that allows users to produce “living photos.” Cinemagraphs have been around for a while, but Flixel might be the first company to take the concept and make the process accessible and intuitive.
  • Also, it looks like Facebook has recently introduced a new feature that lets you use short videos for your profile picture. Why not enliven your profile? Is anyone using this feature? I have one Facebook friend who is! Score.

Milk Foam

  • Creative studio, Gretel , has done a stellar job with the rebranding of Netflix. Netflix needed a way to visually unify everything. Gretel’s solution: “The Stack, a visual metaphor and an identity system in one. It implies both the infinite, ever-changing catalogue and the custom-curated selections that make up the core of the Netflix service.”


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