Growth Marketing

Introducing On The Grid Durham

WillowTree is proud to announce the launch of Durham’s chapter of On The Grid. On The Grid is a platform for city guides, curated local by creatives in 99+ cities around the world (and growing!). WillowTree is the official ambassador for Durham and the curator of the Downtown neighborhood. divider 600

How we got involved

I moved to Durham in April 2016. Durham is home to Duke, where my husband’s medical residency match landed us. Thankfully, the area is full of opportunities in tech, and the design community is growing—which obviously was appealing as a product designer.

While the move to Durham was unfolding in my personal life, little did I know that WillowTree was also moving to Durham around the same time. I ended up getting connected with WillowTree, and before I knew it was offered a job on the design team. I packed my bags and moved to Durham three months ahead of my husband to get rolling. After my move, I wanted a way to contribute to the design community in a relatively lightweight way. I wanted to get to know the area, and do something good for Downtown.

Enter: On The Grid. As a company, WillowTree applied to be the ambassador for Durham. We were accepted, and set out to curate the Downtown neighborhood. We collected our favorite Downtown Durham restaurants, bars, and businesses, and then photographed and wrote about them for the platform.

Here are some highlights from our curated neighborhood:

Everyday Magic

Everyday Magic Durham


Dashi in Durham, NC

The Zen Succulent

The Zen Succulent in Durham, NC

Pizzeria Toro

Pizzeria Toro in Durham, NC

Vert & Vogue

Vert & Vogue in Durham, NC

Durham is known for its food and beer, is home to a legit music scene, and has a rich history. All of which we are highlighting in our neighborhood guide. On January 1st WillowTree will celebrate two official years as an office in Durham. I can honestly say the growth around town has been non-stop. New shops, restaurants, and bars are opening, and more tech firms, design agencies, and startups are opening their doors here. Though many people in the design and tech scene are flocking to the coasts, cities like Durham make a case for living somewhere smaller. You can do great work in design and tech and live almost anywhere.

Our guide is now live for all the world to see. We will be continually updating our Downtown neighborhood, and are in search of more curators to take on other neighborhoods. Contact us if you are interested!

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