In their recent press event, Google presented new hardware including:
- Chromecast Ultra
- Daydream View Headset
- Pixel Phone
- Google Home
While these are compelling product options for consumers, they also present some stand out opportunities for content and service providers.
Google’s Chromecast Ultra will be released soon and will support 4K resolution content. At $69, it will be one of the cheapest options available to consumers for 4K content consumption—which also means consumers will start to demand that content more. If you haven’t already, make sure you start preparing for this increased demand.
Daydream View Headset & Pixel Phone
Google made major modifications to the Android OS this year to ensure great VR experiences on their next generation of phones. Google’s Pixel phone is the first of many phones to come capable of delivering this kind of experience. You can learn more about the experiences Google is planning here, https://vr.google.com/daydream/experiences/. If you have any 3D content, now is the time to really think through how you may be able to take advantage of this new platform. If you’re low on ideas, reach out and we’ll be happy to help you formulate some and explore options.
Google Home is an Alexa competitor that sits in your home and helps you with daily tasks and anything else you may need. The real selling point of Google Home is that Google Assistant is included—the same Google Assistant in Google’s messaging app, Allo, and the one built into their Pixel phones. Google is touting Google Home as a “personal Google” for an individual and their demonstrations showed how it really could become a personal assistant (for example, "Ok Google, remember that my bike lock combo is 12345”). Add to all this that Google Home connects easily with your TV and speakers via Chromecast as well as a number of other devices, and it’s easy to see how Google might really win the battle to get into the living room.
Knowing that Google is pushing Google Assistant in chats, phones, and at home, it’s important to try to get into a position to take advantage of that. There are actually two ways you could accomplish this. First, if you sell hardware or embedded systems, you can actually include Google Assistant on your hardware with their Embedded System SDK for your users to use. Second, you can apply to register “actions” for the assistant here, https://developers.google.com/actions/. These actions can be text related or they can be rich media content. The text will go through the assistant directly while the rich media can be casted to a user’s TVs or speakers. No matter the option you choose, as a Certified Google Development Agency, we can help you navigate options and formulate a strategy to promote your brand and services.