This week the Fearless Flowers app went live in the iTunes store. We love this app. We think it’s beautiful (just our opinion of course), and we think it fulfills a real consumer need. Most of us have had the experience of flailing in the flowers section of a supermarket trying to figure out what to get and how to put it all together. With this app, shoppers can quickly figure out what their options are based on either type or flower or arrangements (including occasion). In addition to instructions, many arrangements also feature videos.
We feel this is the future of retail – getting real-time information to consumers at the point of sale while they are making a purchasing decision by integrating into a knowledge database.