App Development

Developer Quick-Take: Apple’s iPhone 7 Event

Apple’s iPhone 7 event was certainly exciting, and while we don’t have a ton to report on–at least from a development standpoint–we do want to highlight two announcements we found particularly interesting from yesterday.

Apple Watch Series 2

The Apple Watch Series 2 addresses two big shortcomings of its predecessor–lack of GPS and waterproofing. These are key upgrades that allow for a better Watch experience, especially for those times you may not want to carry your phone on that trail run or simply can’t (for example, getting a few laps in at the pool before work).

Enhancements like this boost the Apple Watch profile as a standalone device versus an accessory or peripheral of the iPhone. Native apps specializing in fitness and activity tracking now have even greater ability to record data users want while simultaneously allowing them the freedom to feel less tethered. Couple these physical advancements with the improved software announced at WWDC, and Apple really has elevated the Watch into a more mature and well-rounded device.

iPhone 7 Camera Enhancements

Apple also revealed exciting new information about the iPhone 7 camera yesterday–it has improved the image signal processor (ISP) responsible for powering over 100 billion image-related processes. This means the photos and videos you capture with the iPhone 7 camera will be of a much higher quality than before (think greater balance and vibrancy) and display beautifully on your device thanks to the new Retina HD display which can display cinema-standard wide color. The iPhone 7 camera advancements could be especially beneficial for apps that tap into iPhone camera functionality or those that demand accurate color representation (for example, medical apps with digital imaging capabilities).

Additional Reading

Apple also highlighted features of their new operating systems for iPhone and Apple Watch (set to debut next week). Both iOS 10 and WatchOS 3 were covered extensively at Apple’s Worldwide Developer Conference (WWDC) back in June. If you are interested in learning more about any of those announcements, be sure to take a look at these recent articles from our other team members or check out the WillowTalk Podcast.



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