CHARLOTTESVILLE, Va. (October 1, 2020)— C4K, formerly Computers4Kids, recently relaunched its brand to better communicate the non-profit’s mission to provide free education and mentorship for local youth. Founded in 1999 to specifically support students without access to computers, C4K now offers a wide range of educational programs to help students in need develop 21st century skills in the areas of science, technology, engineering, arts and math.
In addition to renaming the organization, C4K’s brand launch includes an entirely reimagined look and feel infused with new energy and excitement for the future of area youth.
“Our rebrand is designed to more effectively communicate the wealth of programs and mentorship opportunities Charlottesville youth can find at C4K,” says Kala Somerville, C4K’s Executive Director. “We want area students to know there is a place for them to gain STEAM knowledge and skills and build towards brighter futures.”
Citizen, a creative agency launched by current UVA students, developed C4K’s new name, tag line and visual identity. Nationally recognized software design and development firm WillowTree redesigned the organization’s website (c4Kclubhouse.org). Both companies provided their services free of charge.
WillowTree, also headquartered in Charlottesville, has been a community partner of C4K since 2017, providing technology mentorship and volunteer support. In 2020, WillowTree Principal Software Engineer, Preston Brown, was named to C4K’s Board of Directors as a long time volunteer with the organization.
“We are thrilled to partner with C4K not just as volunteer and community partners, but also as technology partners,” says WillowTree CEO, Tobias Dengel. “Their programs and support for the kids in the Charlottesville community are incredible, and we’re excited for their rebrand and new website to continue to drive more participation and awareness of these programs.”
The teams from C4K, Citizen, and WillowTree collaborated to apply new brand and design guidelines throughout the website. Their teamwork was an important factor in the successful launch of C4K’s new brand and website–ensuring that all elements work together to effectively communicate the organization’s mission and STEAM programming
To learn more about the educational programs and mentorship that C4K offers, visit their new website at c4kclubhouse.org.
Founded over 20 years ago, C4K offers area youth free educational programming and guided mentorship in STEAM subject areas, including science, technology, engineering, arts and math. Currently supporting over 120 students, 94% of C4K’s participants eventually attend college—many in STEAM areas. C4K relies 100% on grants and area donors to fund all operations and staff. Learn more at c4Kclubhouse.org.
C4K Contact: Kala Somerville, Executive Director, firstname.lastname@example.org
WillowTree helps companies and brands across the world launch applications that make a difference. Founded in 2008 as a mobile app and web development company, we’ve grown with the digital ecosystem to support every stage of the product life cycle. Our teams provide end-to-end, full-stack development (including native mobile apps, web development, voice interfaces, and cross-platform), strategy, design, and growth marketing services while baking in considerations for SEO, accessibility, and security. Learn more at willowtreeapps.com.
WillowTree Contact: Ryan Squire, Director of Marketing, email@example.com
Early Sunday morning meetings, copious amounts of coffee, and a deep love for design led us to create Citizen in the fall of 2019. We are a student-run creative agency based out of Charlottesville, Virginia. Learn more at uvacitizen.com