User Insights + Creative Strategy

Marketo Marketing Strategist

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Who We Are

WillowTree is an award-winning digital product agency driven by innovation and grounded in strategy and user-centered design. We create long-term partnerships with the world’s leading brands to design and build digital flagship products crucial to their core business. We are one of the largest independent digital firms in the US. Our clients include HBO, National Geographic, Nestle, PepsiCo, and many more.


The Opportunity

The Marketo Marketing Strategist is a dynamic role with endless opportunities to impact our clients’ products through data-driven decisions. You’ll interact with some of the most brilliant minds in mobile app technology to manage ongoing integrated digital marketing campaigns. You’ll ensure our clients successfully adopt and leverage technology as we launch their digital marketing campaigns!

*This is not a remote position and may require some travel to client offices as needed.



  • Develop multi-channel campaign strategies, briefs and concepts maximizing Marketo capabilities. 
  • Create new campaigns and messages in Marketo, making recommendations for cross-channel message template design, and writing personalization logic, triggering logic and audience segmentation logic.
  • Identifying opportunities to mature the use of Marketo, such as personalization, audience segmentation, scoring, and more.
  • Recognize customer needs that can be fulfilled through Marketo and develop strategies to meet them.
  • Analyze campaign performance by segment using tools like Mixpanel, Segment, Amplitude, and mParticle
  • Create and distribute analytics reports to clients that use data-driven insights to advocate for best practices and high-performance strategies.
  • Suggest strategies for email, push and in-app message campaign optimization through A/B testing, audience segmentation, creative and technical execution and journey mapping.
  • Edit HTML, run quality assurance on email coding languages and write personalization queries for email, push and in-app messages.
  • Develop journey maps, presentations and client reports to identify opportunities and key findings and create thought leadership on best practices and marketing frameworks. 
  • Collaborate with mobile technology vendors to develop customized marketing solutions for clients.



  • You’ve worked in a client-facing technology support/operational solutions role
  • You’ve worked in a client-facing marketing or consulting role.
  • You're a strong communicator — both written, verbal and through presentations — and are comfortably illustrating marketing strategies with slides and data visualizations.
  • You’re familiar with some of these digital marketing tools, potentially including, but not limited to:
    • CRMs (Marketo is required, but additional experience with Braze, Iterable, Leanplum, Hubspot or Salesforce is preferred)
    • CDPs (Segment, mParticle)
    • Analytics (Amplitude, Mixpanel, Google Analytics, Adobe Analytics)
    • Deeplinking / Attribution (Branch, AppsFlyer)
  • You’ve used and know multiple data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, etc.
  • You’ve created reports for a multi-channel marketing campaign or you’ve assisted in planning a strategic marketing campaign
  • You’ve led a CRM migration, preferably to Marketo from another provider. 


P.S. In an ideal world, you have all the bullet points we listed, but hey — we know that’s a lot of bullets. If you feel confident about a good amount of them, we can ramp you up on the rest.


Why WillowTree?

We offer a place to be yourself.

Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We’re committed to creating an environment of inclusion — a place where every Tree can thrive.


We want you to reach your fullest potential and part of your professional development at WillowTree will include mentorship, dedicated time to innovate on passion projects, and an annual stipend to fund your professional pursuits.


WillowTree celebrates our differences and provides equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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