According to Forrester, Gartner and many other industry analysts, the transition to mobile is the top issue confronting CTOs and CIOs in 2014. As the IT industry grapples with how to implement mobile projects, one of the first questions is what can or should be outsourced vs. built internally. As always there are tradeoffs, but we at WillowTree believe outsourcing delivers value that is difficult or impossible to achieve in house, at least in the short term. While a collective groan of “of course you do” might be appropriate here, we have very strong beliefs on why and how we can deliver incredible value to our clients around both native apps and mobile web.
Here are ten questions to ask when deciding whether to outsource your mobile project or build an in-house team:
1. Do we have the in-house expertise?
Mobile projects, whether native or mobile web, are complex and the difference between great and mediocre mobile software is immediately apparent to the user through crashes, responsiveness, choppy UI, etc. We’ve inherited many projects where internal client teams wanted to “try to build an app.” While fun and exciting, the output will never be what a mobile-focused agency can offer, where top developers have years of experience and attend (or even speak at) top industry conferences.
2. Can we hire the best talent? Train them? And retain them?