UX Design

Exceptional user experience design is crucial to the success of any digital product, and the primary driver of repeat usage. Creating an elegant and functional UX that represents your brand and business goals requires a keen awareness of user needs, product business drivers, technical capabilities of platforms, and best practices in usability.

We take a holistic approach to UX design. WillowTree designers work directly alongside our UX strategists, developers, and your team to iterate through new ideas and designs swiftly. On any given day, you can find them out in the field doing ride-alongs with client sales teams, interviewing customers in retail stores or restaurants, or walking factory floors to find ways to design more efficient systems for clients.

We become deeply immersed in our clients’ business and take a “roll up our sleeves” approach when it comes to UX design. We work hand-in-hand with our internal developers, and client development teams, to ensure what we design is cost-effective to build. Our collaborative process ensures the designs you take home are beautiful, feasible to engineer, and easy to deploy.

We continuously review the mobile design tool and resource marketplaces to give our team access to the industry-leading toolsets which our clients can then leverage. The UX lead on a given project then works closely with the client team to select a toolset and set up a design process that works most effectively for our clients’ organizations.

Tools of the Trade

  • User Flow Diagrams
  • Sketches & Wireframes
  • Visual Designs
  • Interaction Designs
  • Prototypes
  • Usability Testing

Our design team has used this process to create over 300 mobile apps to date. Using our time-tested, iterative, data-driven approach, we’ve:

  • Used Mobile First design tactics to massively increase conversion for HBO Nordic.
  • Designed multiplatform services for iOS, Android, Web, tvOS, and Chromecast.
  • Substantially increased technician efficiency for a Fortune 50 company.
  • Overhauled an Oracle Forms platform with a web-design framework optimized for efficiency and speed.
  • Translated high-profile, global ad campaigns into an award-winning iOS experience.