Latinum Network is a leader when it comes to helping major companies connect with the growing number of U.S. multicultural consumers. Sustaining those connections requires ongoing brand-to-consumer interaction. To gain real insight into these increasingly influential consumers, Latinum wanted to create a uniquely personalized mobile experience not only capable of connecting brands and consumers, but also capable of providing Latinum Network members with valuable data-driven product insights that drive ROI. Latinum teamed up with WillowTree to design and develop their mobile solution.
Veo is Latinum Network’s free mobile app for iOS and Android that provides a unique multicultural mobile experience, enabling brands to build deep connections with engaged multicultural consumers. Veo gives brands an effective way to reach and activate these quality multicultural consumers while building equity through special offers, free samples and messaging. And for U.S. Hispanics who prefer to interact in Spanish, the app is fully bilingual.
Veo is on track to hit 120,000 users by the end of 2014, less than a year since launch. To handle the quick growth, WillowTree implemented a flexible backend system that gives Veo the power to scale seamlessly over time through the addition of new API servers.
WillowTree developers integrated Flurry to tackle the challenge of acquiring detailed app analytics, ensuring all key user interactions and events in Veo are captured. From swiping between product cards to hitting a back button in the app, Latinum Network not only has a clear picture of the precise actions users are taking within the app but also the context around those actions, giving them indispensable insights on campaigns and programs across the various demographic segments that marketers crave. Veo’s audience mix consists of: 62% female, 77% have kids, 50% millennial and 30% gen X, as well as an over index of U.S. Hispanics.
To learn more about Veo, visit http://veoapp.com/