CBC, Canada’s leading English-language television network, partnered with WillowTree to create a completely new media-delivery experience for its massive audience. CBC’s cross-platform solution sets the standard for accessibility through support for Descriptive Video, Voice Over / Talk Back, Web Screen Readers and more, ensuring all users have seamless access CBC television content.
Advanced AccessEnsure robust support for features like Talk Back/Voice Over and Web Screen Readers to make CBC’s app accessible to all users.
Enhanced User ExperienceEnable users to quickly find content by designing a clean UI that ensures an effortless navigation experience in the app.
Improved AnalyticsBuild analytics functionality into CBC's apps to capture data around page tracking, video engagement metrics, video quality, etc.
High-Performance VODStreamline the VOD experience by simplifying the UI to ensure fast and seamless performance.