Baby Center asked WillowTree to create the My Pregnancy Today, My Baby Today, Birth Class apps for iOS and Android

The Challenge

Reaching more than 40 million new and expecting parents with their award-winning digital content each month, BabyCenter is the number one parenting and pregnancy destination online. To continue meeting the demands of an increasingly on-the-go audience, they decided to bring their popular pregnancy and baby-tracking website to mobile.



Working with a development partner that could act as an extension of their own team was essential. They asked WillowTree to help them bring their mobile solutions to life.

Project Goals

  • Seamless Integration

    Ensure deep and seamless integration with BabyCenter's internal database of valuable parenting resources
  • Content Discovery

    Provide users with the ability to find and access content quickly from the apps, like videos, photos, and parenting articles
  • Personalization

    Personalize the mobile experience for users by tying in personal information like due date, wish lists, and more into the apps
  • Cross-Platform Functionality

    Ensure flawless mobile performance and functionality across iPhone, iPad, and Android devices