VIP Grammy Awards Party

The AEG VIP after-party app for the stars of music's biggest night, powered by AXS.

The Challenge

To make this year’s VIP Grammy® Party one for the books, AEG and AXS set out to design the ultimate mobile experience for the stars of music’s biggest night. Bringing an app truly worthy of the red carpet to life meant creating a beacon-enabled solution that would give VIP guests the ability to receive award notifications, event updates and all the latest photos and videos in real-time as they mingled backstage.


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The Solution

Working with WillowTree, AEG and AXS were able to launch the AEG VIP app just as the curtains rose for the 57th Annual Grammy Awards at the LA Staples Center.

Expertly optimized to perform flawlessly across iOS and Android devices, WillowTree’s software engineers worked under a short three-month timeline, and leveraged the Apps for Venues platform from Carbon House to ensure Grammy winners, nominees, and other party attendees could receive up-to-the minute award notifications, news, photos, videos, and more. Developers creatively utilized both external code libraries, and WillowTree’s own internal libraries to ensure successful integration of the Beacon SDK into the AEG VIP app.